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  • April 1993 (Revised April 2006)
  • Case

Colgate-Palmolive Co.: The Precision Toothbrush

By: John A. Quelch
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details
Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States
Citation
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Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
  • 01 Apr 1996
  • News

Stewards of the Seventh Generation

international order. "We in the developing world have to go out and make our own way," he says. "We can't wait for doors to be opened for us — we must open them ourselves." Taking a Position of Power John W.... View Details
Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb
  • 01 Aug 2015
  • News

Harvard professor warns of infrastructure woes

  • 01 Feb 1997
  • News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

a thriving organization of significant scale. Gordon M. Binder (MBA '62) played a key role in just such a transition at Amgen, which now ranks as the largest biotechnology firm in the world. A California-based firm that discovers,... View Details
Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

Negativity spreads faster than positivity online, and news organizations at both ends of the political spectrum are leveraging this tendency on Twitter, according to a new study. To test whether the... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 20 Sep 2010
  • News

Power Posing: Fake It Until You Make It

  • 07 Jan 2020
  • Cold Call Podcast

Can Capitalism Be Fixed by Making Companies More Just?

Keywords: Re: Ethan C. Rouen & Charles C.Y. Wang; Financial Services
  • 03 Aug 2021
  • News

Leading Maryland’s Only Black-Owned and -Managed Commercial Bank to Be a Pandemic Resource

The Baltimore Sun recently highlighted the work of John Lewis (MBA 2004), President and Chief Operating Officer of Harbor Bank of Maryland, which the newspaper notes became a vital pandemic-era resource for businesses looking to obtain... View Details
  • 22 Feb 2022
  • News

New Urban Order

don’t just serve those in a position to put solar panels on their roof or EV hookups in their garage,” she says. “Green energy needs to be accessible and affordable in every city neighborhood. We have a... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation
  • 03 Feb 2015
  • News

In a Bid To Entice Tastemakers, SodaStream Gets a New Look and Gourmet Flavors

Keywords: Food and Beverage Stores; Food and Beverage Stores
  • 15 Dec 2015
  • News

The Year in Ideas 2015

company has seen that positive reaction in practice: The 8-million-pound test crop of White Russets sold out in just weeks. Stop Collaborating Collaboration is useful when collecting information on a problem, Assistant Professor Ethan... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 25 Jun 2019
  • Blog Post

Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

valuable to organizations, and can make a significant impact for patients.   I am trying to develop my skills to position myself directly between science and business in my... View Details
  • 29 Jul 2020
  • Blog Post

To New Beginnings: Reflecting on Transitioning Careers and Starting a Family while at HBS

their position in the firm, and a location near my husband’s next duty station. For me, the industry that met all of those criteria was consulting. As recruiting began, I went to every coffee chat, lunch,... View Details
  • 03 Jan 2018
  • News

This is how much money it takes for millionaires to be happy

  • June 2023
  • Article

Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures

By: Jung Ho Choi, Joseph Pacelli, Kristina M. Rennekamp and Sorabh Tomar
We examine how information about the diversity of a potential employer's workforce affects individuals’ job-seeking behavior. We embed a field experiment in job recommendation emails from a leading career advice agency in the U.S. The experimental treatment involves... View Details
Keywords: Diversity; Job Search; Employees; Corporate Disclosure
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Choi, Jung Ho, Joseph Pacelli, Kristina M. Rennekamp, and Sorabh Tomar. "Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures." Journal of Accounting Research 61, no. 3 (June 2023): 695–735.
  • 08 May 2015
  • News

A new view of the cost of equity and capital requirements for banks

positive relationship between risk and return is strong between asset classes (say, stocks and bonds), it is weak within classes, such as the stock market. By analyzing a large... View Details
  • 24 Aug 2021
  • News

What We Still Need to Learn about AI in Marketing — and Beyond

  • February 2012
  • Case

Henkel: Building a Winning Culture

By: Robert Simons and Natalie Kindred
This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
Keywords: Performance Measurement; Performance Appraisals; Human Resource Management; Values; Organizational Transformations; Pay For Performance; Strategy Execution; Values and Beliefs; Work-Life Balance; Organizational Culture; Human Resources; Performance Evaluation; Compensation and Benefits
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Simons, Robert, and Natalie Kindred. "Henkel: Building a Winning Culture." Harvard Business School Case 112-060, February 2012.
  • 21 Mar 2024
  • News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

common questions about the potential positive and negative impacts of AI, from how it will improve business to how it might affect humanity in general. “Everybody is up in arms about how AI—particularly... View Details
Keywords: Margie Kelley
  • 07 Oct 2019
  • News

Rosabeth Moss Kanter To Receive Thinkers50 2019 Lifetime Achievement Award

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