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  • All HBS Web  (7,495)
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  • May 1986 (Revised January 1989)
  • Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
  • October 1996 (Revised January 1997)
  • Case

MacTemps: Building Commitment in the Interim Workforce

MacTemps is a provider of temporary workers skilled in computer graphics and database management. Unlike many temporary agencies that treat temps as a commodity, MacTemps has attempted to build relationships with temps through offering benefits and training. This case... View Details
Keywords: Selection and Staffing; Organizational Design; Personal Development and Career; Information Technology Industry; Employment Industry
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Bradach, Jeffrey L., and Nicole Sackley. "MacTemps: Building Commitment in the Interim Workforce." Harvard Business School Case 497-005, October 1996. (Revised January 1997.)
  • 30 Apr 2013
  • News

HBS New Venture Competition Finale Takes Place Today

  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

could be. “We wanted them to know we were willing to explore a construct that went beyond him being a player—this was about his post-playing career and his legacy, especially in the US, the world’s biggest commercial market. We took a lot of what David himself has done... View Details
Keywords: by Avery Forman; Sports
  • April 2019 (Revised April 2021)
  • Case

Wayfair

By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
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Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
  • 2016
  • Book

Lead and Disrupt: How to Solve the Innovator's Dilemma

By: Charles A. O'Reilly and Michael Tushman
In the past few years, a number of well-known firms have failed—think of Blockbuster, Kodak, and RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth:... View Details
Keywords: Organizational Change and Adaptation; Disruptive Innovation; Innovation and Management
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O'Reilly, Charles A., and Michael Tushman. Lead and Disrupt: How to Solve the Innovator's Dilemma. Stanford, CA: Stanford Business Books, 2016.
  • 2024
  • Working Paper

Case Studies of the Emulation of Chinese Entrepreneurial Business Models

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
This working paper presents four short case studies of emerging market businesses whose founders emulated Chinese firms. These examples are part of a more systematic pattern, documented extensively in Lerner et al. (2024), in which businesses developed in China were... View Details
Keywords: Emerging Markets; Business Ventures
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Lerner, Josh, Junxi Liu, Jacob Moscona, and David Yang. "Case Studies of the Emulation of Chinese Entrepreneurial Business Models." Harvard Business School Working Paper, No. 25-017, September 2024.
  • May 2024 (Revised March 2025)
  • Case

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal
Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details
Keywords: Business Startups; Agriculture and Agribusiness Industry; Distribution Industry; Technology Industry; Africa; Côte d'Ivoire
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Gompers, Paul A., Pippa Tubman Armerding, and Temitayo Lawal. "MStudio and Djoli: Accelerating Startup Growth in Francophone Africa." Harvard Business School Case 824-183, May 2024. (Revised March 2025.)
  • September 2009 (Revised March 2015)
  • Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
  • September 2000
  • Case

Renaming Computer Power Group

Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details
Keywords: Organizational Culture; Brands and Branding
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Fournier, Susan M., and Andrea Carol Wojnicki. "Renaming Computer Power Group." Harvard Business School Case 501-007, September 2000.
  • December 1995 (Revised October 1996)
  • Case

Maureen Frye at Quaker Steel and Alloy Corporation

By: John J. Gabarro
Maureen Frye, assistant product manager at Quaker Steel and Alloy Corp., is asked to implement an action plan for changing the call pattern of the salesforce. Currently the salesforce is spending too much time on small accounts. Earlier Frye attempted to change their... View Details
Keywords: Management Teams; Managerial Roles; Organizational Culture; Planning; Salesforce Management; Strategy; Steel Industry
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Gabarro, John J. "Maureen Frye at Quaker Steel and Alloy Corporation." Harvard Business School Case 496-024, December 1995. (Revised October 1996.)
  • 14 Dec 2015
  • News

Your iPhone Is Ruining Your Posture — and Your Mood

  • 21 Jul 2015
  • News

The Backstory of Advice

  • 29 Oct 2015
  • News

Best Buy CEO on how to lead a corporate turnaround (without making employees hate you)

  • 2017
  • Gender Conformity & Nonconformity

Making Trans Visible With Technology

    Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

    Price is a key factor in most purchases, but can be presented at different stages of decision-making prior to a purchase. We looked at how the order of  price and product information might impact decision-making... View Details

    • 26 Aug 2016
    • Working Paper Summaries

    Unpacking Team Diversity: An Integrative Multi-Level Model of Cross-Boundary Teaming

    Keywords: by Amy C. Edmondson and Jean-François Harvey
    • Research Summary

    Performance Management Systems in Healthcare

    By: Susanna Gallani
    Performance management in healthcare provider organizations presents particular challehges, motivate by historical industry practices, market structures and dynamics, and cultural peculiarities. Through her research studies and case studies, Prof. Gallani explores... View Details
    Keywords: Performance Management; Compensation; Incentive Systems; Burnout; Health Industry
    • June 2014
    • Supplement

    eBay Partner Network — slide supplement (widescreen)

    By: Benjamin Edelman
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry
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    Edelman, Benjamin. "eBay Partner Network — slide supplement (widescreen)." Harvard Business School PowerPoint Supplement 914-040, June 2014.
    • May 2007 (Revised January 2009)
    • Case

    Stryker Corporation: In-sourcing PCBs

    By: Timothy A. Luehrman
    This case examines a proposed investment in the capability to manufacture printed circuit boards (PCBs) in-house rather than buying them from third-party contract manufacturers. Stryker Corporation's Instruments business is considering the proposal in response to... View Details
    Keywords: Competency and Skills; Capital Budgeting; Investment; Investment Return; Production; Valuation
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    Luehrman, Timothy A. "Stryker Corporation: In-sourcing PCBs." Harvard Business School Case 207-121, May 2007. (Revised January 2009.)
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