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  • Web

Online Transforming Customer Experiences Course | HBS Online

Engage consumers by exploring their varied preferences and enhancing customer compatibility Balance being proactive and reactive to consumer needs while understanding cost and customer satisfaction implications Overcome barriers to change... View Details
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

these assessments more complex and add more classifications, we limit the first run-through to just two alternatives per dimension which then generate eight distinct profiles that we can use to help us assess what we want to do. Even if you View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 06 Mar 2012
  • First Look

First Look: March 6

recommendations for stocks with larger market capitalizations and lower return volatility than their sell-side peers, consistent with their facing fewer conflicts of interest and having a preference for liquid stocks. Tests with no... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

discloses his "must have" issues, he may be gouged. Deception at the bargaining table can be hostile, too, as when someone pretends to have no authority to settle or makes promises he doesn't intend to keep. That's why many of us View Details
Keywords: by Michael Wheeler
  • 21 Oct 2014
  • First Look

First Look: October 21

Harvard Business School Case 515-024 Conjoint Analysis: A Do It Yourself Guide Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2011
  • First Look

First Look: August 9

Competition for Social Preferences in Simple Extensive Form Games: An Introduction Authors:Eyal Ert, Ido Erev, and Alvin E. Roth Publication:Special Issue on Predicting Behavior in Games. Games 2 (2011) Abstract Two independent, but... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they believed they had a View Details
Keywords: Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by providing both enough time... View Details
Keywords: Martha Lagace
  • 12 Nov 2001
  • Research & Ideas

Can Religion and Business Learn From Each Other?

research. The first reaction is very cynical, kind of "You've got to be kidding me, why would you even care about this? Religion is divisive, why would you do that?" My answer to that is, "If you have any kind of personal spirituality or faith, think to... View Details
Keywords: by Martha Lagace
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

products were designed to work with IBM systems and with those of other high-end systems suppliers, as well as those of Xerox. This compatibility with such systems was inconsistent with Xerox's preferred strategy to develop and sell... View Details
Keywords: by Henry Chesbrough
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform is particularly important for... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

of such schemes is the heterogeneity of the customer base. Such heterogeneity of preferences leads customers to choose different pricing plans based on their expected demand. We describe past analytical and empirical research. Past... View Details
Keywords: Martha Lagace
  • 22 Mar 2016
  • First Look

March 22, 2016

costless redistribution of arbitrarily determined unequal outcomes and prefer justifying tax progressivity based on benefit received rather than on diminishing marginal social welfare of income. These attitudes are shown to be linked to... View Details
Keywords: Sean Silverthorne
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

products. We find that public choices in which participants display their preferences to others encourage feature-seeking behavior, but that the anticipation of having to use a product in front of others provides an incentive to avoid... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

itself from selling to a portion of the market. In addition, we show that contrary to standard results on double marginalization and pricing of complementary goods, a platform who already has exclusive access to content may prefer to... View Details
Keywords: Martha Lagace
  • 01 Dec 2017
  • News

Yoga Inc.

have found—millennials prefer practicing yoga to hip hop music. Consumers will be drawn to, and pay for, those distinctions. The same could be said for clients at Bob Vaccaro’s Yoga by Donation, even with its pay-as-you-wish approach.... View Details
Keywords: Deborah Halber
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

hyper-productivity, where people are working more hours and getting burned out,” Neeley says. These are all wrinkles that companies can and should iron out, she says, since remote work is here to stay in one form or another. A 2020 Gartner survey of 5,000 employees... View Details
Keywords: by Michael Blanding
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

use an attribute's value to infer its weight—the value-weight heuristic—and identify the role of perceived diagnosticity: more extreme attribute values give observers the subjective sense that they know more about a decision-maker's View Details
Keywords: Dina Gerdeman
  • 04 Oct 2016
  • First Look

October 4, 2016

common in negotiations and that many negotiators prefer to palter than to lie by commission. Paltering, however, may promote conflict fueled by self-serving interpretations; palterers focus on the veracity of their statements (“I told the... View Details
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

"I believe 120 percent in what I'm doing," she said, well before the Boston site took shape. "If you didn't have that, you wouldn't have the energy to get up in the morning. You really enjoy the good days, because there are a lot of bad days right now.... View Details
Keywords: by John S. Rosenberg