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  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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    Peter Tufano

    Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

    Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil ＆ gas; petroleum; real estate; retail financial services; state government; utilities; video games
    • August 2014 (Revised March 2015)
    • Case

    Reinventing Retail: ShopRunner's Network Bet

    By: Benjamin Edelman and Karen Webster
    ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price... View Details
    Keywords: Shopping Club; Coop; Pricing; Shipping; Marketing Channels; Global Strategy; Order Taking and Fulfillment; Information Technology Industry; Retail Industry; United States; China
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    • 11 Jun 2022
    • News

    Most Billionaires Don’t Think Employees Will Stay Fully Remote, Forbes Survey Shows

      Prof. Thales Teixeira returns to Cannes to speak about Digital Disruption

      In recent years, a new wave of digital disruption has been taking over the Internet. It is characterised by business models focusing on the separation of consumption activities that traditionally went together such as content and advertising, or browsing and purchasing... View Details

        Gunnar Trumbull

        Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

        Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

        Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
        • August 2020
        • Article

        Macroeconomic Drivers of Bond and Equity Risks

        By: John Y. Campbell, Carolin E. Pflueger and Luis M. Viceira
        Our new model of consumption-based habit generates time-varying risk premia on bonds and stocks from loglinear, homoskedastic macroeconomic dynamics. Consumers' first-order condition for the real risk-free bond generates an exactly loglinear consumption Euler equation,... View Details
        Keywords: Consumption-based Habit Formation; Consumption Euler Equation; Time-varying Risk Premia; Inflation Dynamics; Bond-stock Correlation; Risk and Uncertainty; Bonds; Macroeconomics
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        • May 2020
        • Article

        Scalable Holistic Linear Regression

        By: Dimitris Bertsimas and Michael Lingzhi Li
        We propose a new scalable algorithm for holistic linear regression building on Bertsimas & King (2016). Specifically, we develop new theory to model significance and multicollinearity as lazy constraints rather than checking the conditions iteratively. The resulting... View Details
        Keywords: Mathematical Methods; Analytics and Data Science
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        • April 2023
        • Case

        Fizzy Fusion: When Data-Driven Decision Making Failed

        By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
        This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details
        Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry
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        • July 2001 (Revised August 2002)
        • Case

        Jamcracker

        Jamcracker, a well-financed, young company is attempting to transform how IT services are delivered during a period of high-tech pessimism. Jamcracker is trying to popularize an "application service provider" (ASP) model of service delivery that will, if successful,... View Details
        Keywords: Service Delivery; Information Technology; Business Startups; Information Technology Industry; Service Industry
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          Hakeem I. Belo-Osagie

          Hakeem Belo-Osagie is an accomplished Nigerian professional and entrepreneur. He earned a degree in Political Philosophy and Economics from Oxford University as well as a law degree from Cambridge University and an MBA from Harvard Business School.

          He is the... View Details

          • 20 May 2009
          • Other Presentation

          American Competitiveness in a Global Economy

          By: Michael E. Porter
          This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
          Keywords: Economics; Growth and Development; United States
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          • March 2014 (Revised January 2015)
          • Case

          Prodigy Network: Democratizing Real Estate Design and Financing

          By: Karim R. Lakhani, Katja Hutter and Greta Friar
          This case follows Rodrigo Nino, founder and CEO of commercial real estate development company Prodigy Network, as he develops an equity-based crowdfunding model for small investors to access commercial real estate in Colombia, then tries out the model in the U.S. U.S.... View Details
          Keywords: Innovation; Real Estate; Crowdfunding; Crowdsourcing; Digital Innovation; Commercial Real Estate; Online Platforms; Disruption; Transformation; Design; Assets; Equity; Disruptive Innovation; Innovation Strategy; Internet and the Web; Digital Platforms; Real Estate Industry; Latin America; New York (state, US); United States
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          • February 2003 (Revised June 2003)
          • Case

          Interface's Evergreen Services Agreement

          In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details
          Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston
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          • Forthcoming
          • Article

          Sticky Capital Controls

          By: Miguel Acosta-Henao, Laura Alfaro and Andrés Fernández
          There is much ongoing debate on the merits of capital controls as effective policy instruments. The differing perspectives are due in part to a lack of empirical studies that look at the intensive margin of controls, which in turn has prevented a quantitative... View Details
          Keywords: Capital Controls; Macroprudential Policies; Stickiness; Intensive; (S, S) Costs
          Related
          • 12 PM – 1 PM EST, 02 Dec 2016
          • Webinars: Trending@HBS

          Unlocking Growth & Resilience in Your Organization

          Managers of companies in every industry and geography are focused on business model innovation as a way to respond to competitive threats and create new growth opportunities. Despite all of that effort and attention, the failure rate for corporate transformations is... View Details
          • January–February 2023
          • Article

          Data-Driven COVID-19 Vaccine Development for Janssen

          By: Dimitris Bertsimas, Michael Lingzhi Li, Xinggang Liu, Jennings Xu and Najat Khan
          The COVID-19 pandemic has spurred extensive vaccine research worldwide. One crucial part of vaccine development is the phase III clinical trial that assesses the vaccine for safety and efficacy in the prevention of COVID-19. In this work, we enumerate the first... View Details
          Keywords: COVID-19; Health Testing and Trials; Forecasting and Prediction; AI and Machine Learning; Research; Pharmaceutical Industry
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          • June 1993 (Revised November 2007)
          • Case

          Duckworth Industries, Inc.--Incentive Compensation Programs

          By: William E. Fruhan Jr.
          A private company is considering an introduction of a long-run incentive compensation system in which payoffs to managers are determined by the economic value added for shareholders by their individual business units. The proposed new system is compared to a number of... View Details
          Keywords: Executive Compensation; Management Teams; Business and Shareholder Relations; Motivation and Incentives; Value Creation
          Related
          • 06 Dec 2013
          • News

          HBS Faculty Remember Nelson Mandela

          • 02 Aug 2011
          • News

          The business of football