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Show Results For
- All HBS Web
(2,999)
- People (24)
- News (819)
- Research (1,576)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,087)
- 19 Mar 2014
- News
A Brand Manager’s Guide to Losing Control
- 05 Jul 2016
- Working Paper Summaries
The Impact of Campus Scandals on College Applications
- June 2019
- Teaching Note
The National Hockey League
By: Robert F. Higgins and John Masko
Teaching Note for HBS No. 819-036. View Details
Keywords: Sports; Media; Multinational Firms and Management; Expansion; Strategy; Sports Industry; United States; Canada
- February 2019
- Case
Halliday's OASIS
By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
- 01 Mar 2016
- News
The People’s Pods
Illustration by Peter Arkle Between 2008 and 2015, the percentage of Americans who listen to podcasts nearly doubled, according to Pew Research, jumping from 9 percent to 17 percent. What’s driving the growth? And how did a 10-year-old medium suddenly become the next... View Details
Keywords: Dan Morrell
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur... View Details
- 01 Jun 2011
- News
Eye in the Storm
business-model and financial challenges confronting traditional media everywhere. Schocken is a free-market, pro-business advocate who is “a singular force in Israeli journalism on issues such as free speech, equal rights for Israeli... View Details
- 01 Feb 2001
- News
Ready for Take-Off
marketplace matching educational institutions with student-loan lenders and lenders with secondary markets. Caroline A. Oberg (MBA '98) of ODAC, Inc., a software solution transforming the advertising media procurement process. Kristin S.... View Details
Keywords: Spingboard
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details
- Profile
Eric D'Arbeloff
Eric d'Arbeloff (MBA 1993) plays a leading role in bringing independent films to wider audiences. In 2004 he launched his film distribution company, Roadside Attractions. Among its successes are Super Size Me, Winter's Bone, Margin Call, Arbitrage, and Mud, starring... View Details
Keywords: Entertainment / Media
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- 01 Mar 2017
- News
Air Time
Input Most common words in responses: Most common words in responses: @HBSAlumni What should alumni look for when joining a startup? “Character of people. Goodness that goes beyond competency.” — @AnthonyTjan Anthony Tjan (MBA 1998) “Must absolutely love these three:... View Details
- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
your personality, the real person behind your personal brand; and 3) it shares your motivations, why you do what you do. Make engagement a regular habitThe digital world offers many shiny temptations and distractions. Grinshpun encourages a systematic approach to... View Details
- 24 Apr 2014
- News
Using technology to create a platform for discussion
Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association, Leung used social View Details
- 28 Jul 2021
- News
Squarely in Their Corner
“personal board of directors,” that includes Sarah Harden (MBA 1999), CEO of the Reese Witherspoon media company Hello Sunshine. The two worked together at Fox Networks Group, where Ahuja helped launch Hulu while Harden served as senior... View Details
- 21 Nov 2017
- News
Start Your Engines
to build on as Formula One’s relatively new chairman and CEO. Liberty Media bought F1 from the private equity firm CVC Capital Partners in an $8 billion deal finalized in January 2017. Carey joined as CEO soon after. In an interview with... View Details
- 07 Mar 2016
- Working Paper Summaries