Marketing Plans - Publications - Faculty & Research

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

plans that get approved are the ones that deliver earnings in the short term. This is a very big problem, because it happens even when managers wish it didn't. Another very interesting way the markets are... View Details

Keywords: by Martha Lagace

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Energy Market No abstract available Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718051-PDF-ENG Harvard Business School Case 816-074 InsightSquared: Developing the Sales and Marketing View Details

Keywords: Dina Gerdeman

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

lost sales (demand of products that had sold out) and predict demand for new products that Rue La La was planning to sell in the future. As a part of the analysis, they realized that the demand for any given item depended on the price of... View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

01 Dec 1998
News

HBS Alumni Association Board of Directors: President's Report

It has been a busy fall here at HBS! Reunions went off without a hitch in early October (be sure to note the photos on page 14), the Alumni Board had a productive meeting on October 16 and 17, and record numbers of alumni volunteers plan... View Details

Profile

Sorina Casian-Botez

building something lasting: helping my consulting clients thrive in an exceptionally changing economic environment, nurturing new players in the young markets that need them the most, and one day contributing to the trends of thoughts and... View Details

Keywords: Entrepreneurship; Nonprofit / Government; Consulting

28 May 2021
News

Unspent Love

marketing slogans, distribution strategies, five-year plans. By night: bubble baths, pillow forts, bedtime stories,” Kingston writes. But when Kingston was 3, her mother was diagnosed with an advanced breast cancer and began transferring... View Details

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

01 Dec 2010
News

Iron Lady

second largest in sub-Saharan Africa but far smaller than South Africa’s) and then declared that she would bring charges against some 200 other individuals and organizations allegedly involved in capital-markets abuses, the BBC reported (July 1, 2010). Oteh also... View Details

Keywords: Finance

01 Dec 2015
News

Launch Codes

“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a... View Details

Keywords: Dan Morrell

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details

Keywords: by Nancy O. Perry

29 Jun 2009
Sharpening Your Skills

Sharpening Your Skills: Leading Change

markets, business processes, and organizational structure—and to improve them to achieve growth. Success will depend on leaders who are able to stabilize the company as they identify and exploit opportunities, find new market niches,... View Details

Keywords: by Staff

01 Sep 2005
News

Perfection’s Price

Ultimately, the Kaplans settled on a 3,500-square-foot shop in the Palisades Center mall in West Nyack, New York, and opened the flagship store last October. “We thought the plus-size market had evolved so much that every single nuance... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details

March 1999 (Revised June 2000)
Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden

Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details

Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry

Citation

Educators

Purchase

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details

Keywords: by Sean Silverthorne; Retail

Alumni WDYDWYD

Jocelyn Goldberg-Schaible

professional estrogen. I've built a career using market research as the legwork for the strategic planning process, with 28 years' worth of clients across the technicolor spectrum of global corporate and... View Details

09 Feb 2011
News

Still Shining through Florida's Clouds

Developer David Lucas (MBA '71) has won a reputation as a generous philanthropist. Along with homeowners, developers in Florida’s Gulf Coast real-estate market have been hit hard by the recession. David Lucas (MBA ’71) has been riding out... View Details

Keywords: Real Estate

Profile

Matthew Boys

Matt went hands-on in Chongqing, China, where his FIELD 2 team reviewed plans for a hotel that wanted to create the right kind of experience for a growing market of professionals. “The local View Details

01 Dec 2004
News

Japanese Connection

never planned to find himself at the center of a niche market in career counseling for Japanese immigrants. “I really fell into it. But the more I do it, the more I think I’m on to something,” he says. “One... View Details

Keywords: Margie Kelley; Arts, Sports, Language, Driving, and Other Schools; Educational Services

05 Jun 2007
First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details

Keywords: Martha Lagace

Publications