Marketing Planning - Publications - Faculty & Research

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond the basics: Investors look at View Details

Keywords: by Julia Austin

01 Mar 2019
News

Action Plan: Fruit of the Vine

built, even as she and her brothers look ahead. With ambitious plans for the future—including a combined public tasting room and retail outlet set to open in 2020—the next generation is finding ways to put their own stamp on the... View Details

Keywords: Ryan Jones

01 Apr 1997
News

Manager's Notebook

customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details

Keywords: Judith Ross

Platform for Dialogue

with specialists of China, Southeast Asia, Europe, the Middle East, and the United States, I learned that a truly comparative approach to understanding social change requires the coming together of faculty expertise in planned and... View Details

02 Sep 2021
News

Elevating Ethiopian Entrepreneurs

on the country overall. “And we really understood why companies weren't scaling, and why they weren't growing, and why people were actually having trouble even starting businesses. So we provide a suite of services to any company that we start, anything from business... View Details

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details

Keywords: Technical and Trade Schools; Educational Services

Web

Staff | Information Technology

Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details

01 Mar 2025
News

Sound Bites: A Degree of Hope

Stephen Moret (MBA 2001) President and CEO, the Strada Education Foundation Illustration by John S. Dykes I grew up as the son of a single mother in rural Mississippi. And while we were never legally poor, there was that sense of economic insecurity the whole way. And... View Details

Web

Faculty | Information Technology

Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS My Requests Information Security Marketing & Communications Templates O365 SharePoint OneDrive O365 Teams Personal Devices Printing Travel Information... View Details

21 Jan 2021
News

New Menu

imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein... View Details

01 Dec 2016
News

Starting Lineup: Upturning Travel

“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism... View Details

Keywords: April White

16 Feb 2004
Research & Ideas

European Private Equity—Still a Teenager?

The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details

Keywords: by Martha Lagace; Financial Services

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

the company. The 100,000 Foot View: My first project with the Corporate Strategy & Development group was in support of the annual corporate strategic planning meeting for Nike’s CEO and executive team. To help underscore the... View Details

Keywords: Consumer Products / Retail

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

pursuing any interesting marketing or strategy-related projects, and if they were looking for an MBA intern for the summer. “I wasn’t really expecting anything,” Aaron says, “but I found that they were mulling over the idea of hiring an... View Details

Keywords: Consumer Products / Retail

01 Dec 2009
News

Hope for Reform Dims

president and COO. Thain labeled as “nonsense” the frequently heard claim in Washington that executive pay plans, particularly lavish bonuses, spurred the excessive risk-taking that ultimately led to the financial meltdown. He advocates pay View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Administration of Economic Programs; Government

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details

30 Aug 2016
First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details

Keywords: Carmen Nobel

17 Apr 2007
First Look

First Look: April 17, 2007

instead reflect more "top-down" interventions. We conclude with a discussion of some of the historical evidence on top-down interventions. Download the paper: http://www.hbs.edu/research/pdf/07-061.pdf Alignment in Cross-Functional and Cross-Firm Supply Chain... View Details

Keywords: Martha Lagace

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details