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- All HBS Web
(3,000)
- People (9)
- News (732)
- Research (1,910)
- Events (11)
- Multimedia (10)
- Faculty Publications (768)
- Profile
Ricardo De Armas
feminine-care products in Latin America," says Ricardo. "Then, in a senior position, I managed material and productions costs for our baby-care business. Finally, I was involved at the intersection of marketing and View Details
- 01 Sep 2005
- News
Faculty Research Online
You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and cons of turning over your View Details
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
Keywords: Deborah Halber
William K. Coors
Under Coors' leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed,... View Details
Keywords: Food & Tobacco
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
means to understand human behavior and finds ways to accommodate and direct such behaviors." Citing the works of Ronald Coase, David Touve opined, "It would seem that economics has grappled with the question of markets for... View Details
Keywords: by James Heskett
- 13 May 2014
- Op-Ed
The Alibaba Effect
transactions. A combination of Amazon and eBay, it holds an 80 percent share of the e-commerce market in the world's second largest economy. Its net income for 2013 was four times more than in 2012. Its... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a one-size-fits-all solution, largely... View Details
Leo Burnett
Pillsbury Doughboy, Charlie the Tuna, Morris the Cat for Starkist, the Maytag repairman, and United’s “Fly the friendly skies.” He also is credited with the Marlboro Man, which took Marlboro from less than 1 percent market View Details
Keywords: Services
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three... View Details
Keywords: by Martha Lagace
- 01 Sep 2012
- News
Expertise From The Front Lines Of The Eurozone
hired by Goldman Sachs. In the late 1990s, he joined Merrill Lynch to run the global capital markets and then later moved to Morgan Stanley, where he managed all the firm’s Italian businesses from its Milan headquarters. “My goal is to... View Details
- 27 Mar 2025
- Blog Post
IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy
Swapnil Jain a decade ago, Ather has grown from a battery R&D startup to a market leader in electric 2-wheelers, now commanding 30% market share in new electric scooter... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
It draws from previous work by Urde (an associate professor at the Lund University School of Economics and Management in Lund, Sweden), John Balmer (a marketing professor at Brunel University in London) and Greyser. In 2007, the three... View Details
Keywords: by Carmen Nobel
- 01 Jun 2003
- News
Portraits from the Class of 2003
Jeff Norton “Popular culture can give the world a shared set of experiences, a starting point. I want to produce someone’s favorite movie.” Question He Asks Strangers Everywhere: What is your favorite movie? Grew Up: Burlington, Ontario... View Details
Keywords: Arts, Entertainment
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
photo; shared or liked a Coca-Cola-related deal; or wrote a product recommendation. Related Article An Interview With The Author Read The Interview Indeed, many firms began to compete with each other over who can have most Facebook fans... View Details
- 08 Feb 2018
- Op-Ed
What’s Missing From the Debate About Trump’s Tax Plan
the free market should be given greater room to run unfettered, while the government’s role in the economy should be diminished. Trimming taxes on high-income households, minimizing the estate tax, and substantially cutting corporate... View Details
Keywords: by Matthew Weinzierl
- 01 Dec 2008
- News
Business at the Summit
challenge ahead is to create a system that maintains and shares stable prosperity and economic growth equitably and globally. “Today,” he said, “we are being reminded of Keynes’s famous insight, that the View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
future research, please consider the following questions, and share your thoughts in the comments section: What are the benefits and the pitfalls of a firm taking on the role of curator in its marketing... View Details
Keywords: by Carmen Nobel
- 17 Aug 2010
- First Look
First Look: August 17
PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that managers use "real... View Details
Keywords: Martha Lagace
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
Ishan Sachdev (MBA 2013) Since 2009, more than 80 mobile money services have popped up in emerging markets to offer financial services to the millions of people who have a cell phone but no traditional bank account. Taking advantage of... View Details
Keywords: Erin Peterson