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July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array... View Details

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

people push you up and you’ll continue to get better.” You Might Want to Read 13 Mar 2025 Launching leaders: HBS's new initiative fuels first-generation and low-income student success Shoma Simkin 04 Mar 2025 WesTrek 2025: Exploring the... View Details

01 Mar 2024
News

In My Humble Opinion: Role Model

own,” she says. After nine months, Qarnain landed a job at AOL—and simultaneously launched her acting career. She booked her first professional theater job in the summer of 2003, appearing in numerous government training videos... View Details

Keywords: Julia Hanna; acting; theater; diversity; career path; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

28 Apr 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

industries During my second year at HBS I took courses like The Business of Entertainment, Media, and Sports (BEMS) and Launching Tech Ventures (LTV) that helped me gain a profound understanding of the space I wanted to play in: the... View Details

Web

Joseph O'Donnell | Baker Library | Bloomberg Center | Harvard Business School

so he launched Boston Concessions, a leading supplier of food for sporting events, cinemas, ski resorts, ferry services, and a wide range of other venues. He described his experiences in a video interview at his office in Cambridge,... View Details

29 Sep 2015
First Look

September 29, 2015

2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected networks used by universities... View Details

Keywords: Sean Silverthorne

February 2022 (Revised June 2022)
Case

Resident 2020

By: Jeffrey F. Rayport and Thomas O. Jones

Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details

Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

February 2012 (Revised March 2014)
Case

Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez

In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details

Keywords: Food; Advertising; Ethics; Food and Beverage Industry

February 2000 (Revised August 2000)
Case

Priceline WebHouse Club

By: Thomas R. Eisenmann and Jon K Rust

Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details

Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry

25 Aug 2014
HBS Case

Starbucks Reinvented

Renewal," (available soon) Koehn and coauthors Kelly McNamara, Nora Khan, and Elizabeth Legris trace the dramatic arc of the company's past seven-plus years—a period that saw Starbucks teeter on the brink of insolvency, dig deep to renew its sense of purpose and... View Details

Keywords: by Julia Hanna; Food & Beverage

Web

PRIMO News Stories - Doctoral

Program for Research in Markets & Organizations PRIMO News Stories 3ms PRIMO 2020: A Summer of Virtual Community and Research PRIMO was launched in 2011 as a representation of one of Dean Nitin Nohria’s Five I’s; an initiative for greater... View Details

November 2023 (Revised January 2024)
Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti

In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details

Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada