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  • All HBS Web  (7,354)
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  • February 2010 (Revised October 2010)
  • Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
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Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
  • January 2020
  • Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski
It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details
Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry
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Elberse, Anita, and Michal T. Leszczynski. "Ninja: Which Platform Wins Esports' Biggest Star?" Harvard Business School Case 520-036, January 2020.
  • August 2018
  • Case

BlackBuck (A)

By: Shikhar Ghosh and Shweta Bagai
The case presents the challenges of scaling an asset-heavy company (that relies on its operations). It highlights how decisions on the early team impact a company’s ability to scale, linkage between growth and cash flows, as well the organizational impact of high... View Details
Keywords: Founders; Entrepreneurship; Growth and Development Strategy; Service Delivery; Cash Flow; Growth Management; Truck Transportation; Online Technology; India
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Ghosh, Shikhar, and Shweta Bagai. "BlackBuck (A)." Harvard Business School Case 819-031, August 2018.
  • May 1994 (Revised January 1995)
  • Case

Warner Cable (A) and (B) (Condensed)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details
Keywords: Organizational Change and Adaptation; Management Style; Change Management; Performance Improvement; Telecommunications Industry; Massachusetts
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Sonnenfeld, Jeffrey A. "Warner Cable (A) and (B) (Condensed)." Harvard Business School Case 394-198, May 1994. (Revised January 1995.)
  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
  • 13 Mar 2012
  • First Look

First Look: March 13

Publication:MIS Quarterly Executive 11, no. 1 (March 2012) Abstract The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry View Details
Keywords: Sean Silverthorne
  • September 2017 (Revised January 2025)
  • Case

Dinesh Moorjani and Hatch Labs

By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga
This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details
Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America
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Stanton, Christopher, Shikhar Ghosh, Allison Ciechanover, and Jeff Huizinga. "Dinesh Moorjani and Hatch Labs." Harvard Business School Case 818-026, September 2017. (Revised January 2025.)
  • March 2010 (Revised February 2011)
  • Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport
Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details
Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry
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Eccles, Robert G., and Thomas H. Davenport. "Cognizant 2.0: Embedding Community and Knowledge Into Work Processes." Harvard Business School Case 410-084, March 2010. (Revised February 2011.)
  • 14 Oct 2022
  • News

Baker Library Update: Q+A with Executive Director Ken Peterson

  • 11 Feb 2016
  • News

Standardizing Patient Outcomes Measurement

  • November 2016 (Revised October 2018)
  • Case

Augmedix

By: Frank V. Cespedes and Alexandra N. Rachlin
In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing... View Details
Keywords: Entrepreneurial Management; Sales Management; Scaling; Hiring; Pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States
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Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.)
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

Rather than operating its own testing facilities, New York outsources its emissions testing program to the private sector—to service stations, garages, and dealerships—but mandates they charge customers the same fixed price for the... View Details
Keywords: by Carmen Nobel; Auto
  • October 2007 (Revised January 2008)
  • Case

The Transformation of Thomson

By: David J. Collis and Troy Smith
Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded... View Details
Keywords: Transformation; Leading Change; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Corporate Strategy; Media and Broadcasting Industry; Technology Industry; France
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Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
  • September 2017 (Revised December 2017)
  • Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)

    Louis E. Caldera

    Louis Caldera is a Senior Lecturer of Business Administration at Harvard Business School. He teaches Leadership and Corporate Accountability, a required first-year course in the MBA program. He has previously taught law school courses on corporate... View Details

    • September 2012 (Revised December 2012)
    • Case

    Kyruus: Big Data's Search for the Killer App

    By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt
    Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced... View Details
    Keywords: Entrepreneurship; Information Technology; Business Startups; Boston
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    Higgins, Robert F., Penrose O'Donnell, and Mehul Bhatt. "Kyruus: Big Data's Search for the Killer App." Harvard Business School Case 813-060, September 2012. (Revised December 2012.)
    • January 1989 (Revised February 1993)
    • Case

    Warner Cable (A)

    The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details
    Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts
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    Sonnenfeld, Jeffrey A. "Warner Cable (A)." Harvard Business School Case 489-092, January 1989. (Revised February 1993.)
    • January 2007 (Revised August 2007)
    • Case

    Lobbying for Love? Southwest Airlines and the Wright Amendment

    By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu
    The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas
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    Oberholzer-Gee, Felix, Dennis A. Yao, Libby Cantrill, and Patricia Wu. "Lobbying for Love? Southwest Airlines and the Wright Amendment." Harvard Business School Case 707-470, January 2007. (Revised August 2007.)
    • 2024
    • Case

    EPCorp: Sell on Amazon or Invest in Our Data?

    By: Jacob M. Cook
    Amidst a history of exponential growth, Electronic Products Company (EPCorp) finds itself at a crossroads as its once thriving retail presence faces a downturn, despite hefty investments into a promising new direct-to-consumer e-commerce platform. Shivani, EPCorp s... View Details
    Keywords: E-commerce; Technology Adoption; Cost vs Benefits; Organizational Culture; Retail Industry
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    Cook, Jacob M. "EPCorp: Sell on Amazon or Invest in Our Data?" Harvard Business Publishing Case, 2024. (Quick Case.)
    • December 1998 (Revised May 2000)
    • Case

    Lebenthal and Co., Inc.

    By: Thomas J. DeLong and Susan Harmeling
    Lebenthal and Co. has prospered in the bond business since 1924. Alexandra Lebenthal, granddaughter of the founders, has stepped up to lead the firm. She faces many challenges as the nature of the financial services business changes in dramatic ways. Can this firm... View Details
    Keywords: Transformation; Talent and Talent Management; Bonds; Leadership Development; Service Operations; Problems and Challenges; Competition; Financial Services Industry
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    DeLong, Thomas J., and Susan Harmeling. "Lebenthal and Co., Inc." Harvard Business School Case 899-121, December 1998. (Revised May 2000.)
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