Globalized Markets And Industries - Publications - Faculty & Research - Harvard Business School

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01 Jul 2000
News

What Every Executive Needs to Know About Global Warming

Keywords: Kimberly O’Neill Packard, Forest Reinhardt

Web

Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy MULTIPLE FORMATS Start anytime in our on-demand format, or select a cohort start date and... View Details

October 2023
Article

Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?

By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley Koo

We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details

Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry

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June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

October 2011 (Revised January 2012)
Case

PepsiCo, Performance with Purpose, Achieving the Right Global Balance

By: Rosabeth Moss Kanter, Rakesh Khurana, Rajiv Lal and Eric Baldwin

Keywords: Corporate Strategy; Globalized Firms and Management; Strategic Planning; Food and Beverage Industry

2008
Other Unpublished Work

Clusters and Competitiveness: A New Federal Role for Stimulating Regional Economics

By: Karen G. Mills, Elisabeth B. Reynolds and Andrew Reamer

Keywords: Clusters; Competitiveness; Cluster Initiative Program; Regional Industry; Industry Clusters

Research Summary

Evolution of firm structure in vertical specialized technology supply chains

By: Willy C. Shih

The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details

Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; China

September 1997 (Revised October 2001)
Case

efficient market services: August 1993 (B-1), ems Management

By: Paul A. Gompers and Jeffrey A. Farrell

Supplements the (A) case. View Details

Keywords: Service Industry

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Article

Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History

By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones

This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details

Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America

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February 2001 (Revised October 2002)
Teaching Note

Henry Heinz: Making Markets for Processed Foods TN

By: Nancy F. Koehn

Teaching Note for (9-801-289). View Details

Keywords: Food and Beverage Industry; United States

August 2012 (Revised March 2014)
Technical Note

4M: Four-Markets Analysis for Emerging Economies

By: Eric Werker

This technical note describes a methodology for evaluating the political economy of business-government relations in an emerging or frontier economy. The note argues that there are not one but four markets in an emerging economy: the market of "rentiers" such as mining... View Details

Keywords: Frontier Markets; Emerging Markets

July 2005
Teaching Note

Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

By: Geoffrey G. Jones

Teaching Note to (9-804-001). View Details

Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland

December 2014 (Revised July 2016)
Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer

The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details

Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

How can a company from an emerging economy manage to make waves in global business? Ask Embraer. The Brazilian firm also known as Empresa Brasileira de Aeronautica S.A. is the fourth largest commercial aircraft manufacturer in the world,... View Details

Keywords: by Martha Lagace; Manufacturing

April 2009
Teaching Note

Ocean Tomo: Building a Market for Intellectual Property (TN)

By: Peter A. Coles and Andrei Hagiu

Teaching Note for [709404]. View Details

Keywords: Management Teams; Intellectual Property; Valuation; Auctions; Globalized Markets and Industries; Resource Allocation; Banking Industry

2023
Working Paper

Remote Work across Jobs, Companies, and Space

By: Stephen Hansen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun and Bledi Taska

The pandemic catalyzed an enduring shift to remote work. To measure and characterize this shift, we examine more than 250 million job vacancy postings across five English-speaking countries. Our measurements rely on a state-of-the-art language-processing framework... View Details

Keywords: Remote Work; Hybrid Work; Work From Home (WFH); Pandemic; Labor Market; Job Search; Job Design and Levels; Trends

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April 2002
Supplement

Space Data Corporation Case Study -- Marketing Video

By: Alan D. MacCormack

Designed for use with Space Data Corp. View Details

Keywords: Technology Industry; United States

September 2014
Case

FormPrint Ortho500

By: Frank V. Cespedes and Alisa Zalosh

The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a... View Details

Keywords: B2B Marketing; Technological Innovation; Market Entry and Exit; Marketing Strategy; Distribution Channels; Product Development; Medical Devices and Supplies Industry

June 2003
Teaching Note

Pepcid AC: Racing to the OTC Market (TN)

By: Charles King III, Alvin J. Silk and Ann Leamon

Teaching Note for (9-500-073). View Details

Keywords: Chemical Industry

July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

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