Publications

December 2009 (Revised November 2012)
Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett

Teaching Note for [910405]. View Details

Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States

November 2011 (Revised February 2012)
Case

China Novartis Institute for Biomedical Research: Building a Sustainable, Globally Integrated Research Enterprise

By: Vicki Sato, Christoph Jaeker and Pooja Mehta Solanki

As the head of the Novartis Institute for Biomedical Research in China, En Li was shepherding a $1 billion R&D investment in China. So far he had been able to attract a large number of Chinese-born but US-trained scientists to play a critical role in establishing the... View Details

Keywords: Globalized Firms and Management; Research; Corporate Strategy; Pharmaceutical Industry; Health Industry; China

Web

Video Clips & Discussion Questions - Creating Emerging Markets

better, or is it just changing form? Are there examples of successful corporate strategies to secure the upsides of policieswithout the downsides? What is the optimal role of government in a global world in... View Details

June 1999
Teaching Note

Markets for Technology and the Returns on Research TN

By: Clayton M. Christensen

The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can... View Details

Keywords: Problems and Challenges; Research; Commercialization; Technology Adoption; Value

21 Apr 2017
News

Can a French Political Upstart Ride Obama's Strategy to Victory?

01 Jun 2002
News

Up to the Challenge: Ipsita Dasgupta - Global Perspective, Local Results

interact with different people and maintaining a strong knowledge of who you are.” Last year, in conjunction with the School's Nonprofit and Public Management Summer Fellowship Program, Dasgupta worked with Women's World Banking to design and implement technology View Details

Keywords: Julia Hanna; development; leadership; social issues; management; technology; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

13 Jul 2021
News

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

18 Feb 2021
News

Kenya Is Becoming a Global Hub of FinTech Innovation

Keywords: FinTech

July–August 1999
Article

The Right Way to Restructure Conglomerates in Emerging Markets

By: Tarun Khanna and Krishna G. Palepu

Keywords: Business Conglomerates; Emerging Markets; Business Strategy

Find at Harvard

July–August 2000
Article

What Every Executive Needs to Know about Global Warming

By: Kimberly O'Neill Packard and F. Reinhardt

Keywords: Management; Environmental Sustainability

Find at Harvard

May 2021
Teaching Note

American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk

Teaching Note for HBS Case No. 519-019. View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

October 2014 (Revised May 2017)
Teaching Note

Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

By: John A. Quelch

Keywords: Mergers ＆ Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America

January 2015
Case

Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider

By: Krishna Palepu and Elena Corsi

A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals. View Details

Keywords: Outsourcing; New Markets; Lighting Industry; Global Strategy

February 2021 (Revised September 2021)
Case

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby, John P. McHugh and Noah B. Truwit

Keywords: Semiconductors; Geopolitics; Industrial Policy; Information Technology; Innovation Strategy; Competition; Strategy; Semiconductor Industry; Taiwan

Teaching Interest

Overview

By: Willy C. Shih

Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details

Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Transportation Industry; United States; China; Europe; Japan

Web

Institutions, Macroeconomics, and the Global Economy - Course Catalog

globalization entails. All managers now face a business environment where international, macroeconomic, and political phenomena matter. Understanding the genesis of financial and currency crises, stock View Details

Article

Hecho en México: Reflexiones de un viaje a China

By: Roberto Charvel and Rodrigo Gallegos

Keywords: Emerging Market; Capital Markets; Manufacturing; Free Trade Agreements Environment; Economic Development; Globalization; China; Growth and Development; Competition; Competitive Advantage; Manufacturing Industry; China; Mexico

Read Now

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry