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    • Faculty Publications  (2,125)

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    • All HBS Web  (8,104)
      • Faculty Publications  (2,125)

      Exploration And ExploitationRemove Exploration And Exploitation →

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      • May 2005 (Revised January 2008)
      • Case

      Inniskillin and the Globalization of Icewine

      By: Geoffrey G. Jones and Jillian Hirasawa
      Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
      Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada
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      Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
      • April 2005 (Revised February 2006)
      • Case

      L'Oreal and the Globalization of American Beauty

      By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
      Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
      Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; United States
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      Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
      • April 2005 (Revised October 2006)
      • Case

      David Berman

      By: Ananth Raman, Vishal Gaur and Saravanan Kesavan
      Examines the decision of a hedge fund manager who is considering investing in a retail stock. The protagonist is concerned about the retailer's inventory level. Explores the relationship between the retailer's inventory and future earnings--and, hence, the relationship... View Details
      Keywords: Business Earnings; Stocks; Price; Supply Chain Management; Investment
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      Raman, Ananth, Vishal Gaur, and Saravanan Kesavan. "David Berman." Harvard Business School Case 605-081, April 2005. (Revised October 2006.)
      • April 2005 (Revised October 2007)
      • Case

      Candy Land: The Utopian Vision of Milton Hershey

      By: Nancy F. Koehn and Erica Helms
      Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
      Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations
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      Koehn, Nancy F., and Erica Helms. "Candy Land: The Utopian Vision of Milton Hershey." Harvard Business School Case 805-066, April 2005. (Revised October 2007.)
      • 2005
      • Other Unpublished Work

      Corporate Financing Decisions When Investors Take the Path of Least Resistance

      By: Malcolm Baker, Joshua Coval and Jeremy Stein
      We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
      Keywords: Decisions; Behavior; Stocks; Mergers and Acquisitions; Policy; Investment; Financial Institutions; Equity; Corporate Finance
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      Baker, Malcolm, Joshua Coval, and Jeremy Stein. "Corporate Financing Decisions When Investors Take the Path of Least Resistance." NBER Working Paper Series, April 2005. (First Draft in 2004.)
      • 1 Apr 2005 - 4 Apr 2005
      • Conference Presentation

      Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

      By: Alan MacCormack
      Keywords: Applications and Software; Product Design; Complexity
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      MacCormack, Alan. "Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code." Paper presented at the Wharton Technology Conference, Philadelphia, PA, April 01–04, 2005.
      • March 2005 (Revised May 2009)
      • Case

      Columbia's Final Mission

      By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
      On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space... View Details
      Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Management Teams; Organizational Culture; Aerospace Industry
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      Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
      • February 2005 (Revised March 2013)
      • Case

      Phase Zero: Introducing New Services at IDEO (A)

      By: Amy C. Edmondson and Laura Feldman
      Focuses on whether world-renowned product design firm IDEO's new customer service fits with the firm's strategic position and organization capabilities. Over the course of IDEO's 13-year history, an increasing share of revenues are a result of "Phase 0"... View Details
      Keywords: Strategy; Service Operations; Product Design; Infrastructure; Customer Focus and Relationships; Innovation and Invention; Service Industry; Boston; United States
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      Edmondson, Amy C., and Laura Feldman. "Phase Zero: Introducing New Services at IDEO (A)." Harvard Business School Case 605-069, February 2005. (Revised March 2013.)
      • February 2005 (Revised November 2016)
      • Background Note

      Forecasting the Adoption of a New Product

      By: Elie Ofek
      Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
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      Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
      • January 2005 (Revised August 2005)
      • Background Note

      A Note on Managing the Growing Venture

      By: Richard G. Hamermesh, James L. Heskett and Michael J. Roberts
      Focuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's... View Details
      Keywords: Business Growth and Maturation; Leading Change
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      Hamermesh, Richard G., James L. Heskett, and Michael J. Roberts. "A Note on Managing the Growing Venture." Harvard Business School Background Note 805-092, January 2005. (Revised August 2005.)
      • January 2005 (Revised August 2006)
      • Case

      Lean Forward Media

      By: Teresa M. Amabile and Victoria Winston
      Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
      Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
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      Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
      • 2005
      • Article

      Increasing Exploration: Evidence from International Expansion

      By: Juan Alcacer, Heather Berry and Wilbur Chung
      While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details
      Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States
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      Alcacer, Juan, Heather Berry, and Wilbur Chung. "Increasing Exploration: Evidence from International Expansion." Academy of Management Best Paper Proceedings (2005): D1–D6.
      • 2005
      • Working Paper

      Patterned Interactions in Complex Systems: Implications for Exploration

      By: Jan W. Rivkin and Nicolaj Siggelkow
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      Rivkin, Jan W., and Nicolaj Siggelkow. "Patterned Interactions in Complex Systems: Implications for Exploration." Harvard Business School Working Paper, No. 05-044, January 2005.
      • December 2004 (Revised October 2005)
      • Case

      Intel Research: Exploring the Future

      By: Alan D. MacCormack and Kerry Herman
      It is 2004 and David Tennenhouse, the director of Intel Research, is reviewing the organization he has built since 2000. Intel Research was charged with exploring new and disruptive technologies that lay off the "silicon roadmap" that drove most of Intel's R&D efforts.... View Details
      Keywords: Disruptive Innovation; Technological Innovation; Research and Development; Performance Evaluation; Venture Capital; Technology Networks; Semiconductor Industry; United States
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      MacCormack, Alan D., and Kerry Herman. "Intel Research: Exploring the Future." Harvard Business School Case 605-051, December 2004. (Revised October 2005.)
      • November 2004
      • Case

      IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

      By: David A. Thomas and Ayesha Kanji
      Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details
      Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States
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      Thomas, David A., and Ayesha Kanji. "IBM's Diversity Strategy: Bridging the Workplace and the Marketplace." Harvard Business School Case 405-044, November 2004.
      • November 2004 (Revised June 2005)
      • Case

      Mall of America (A)

      By: Lynn S. Paine and Christopher Bruner
      Explores fiduciary duty issues that arose in litigation among partners in the partnership that owned and controlled the Mall of America. Describes the complex real estate transaction in which one partner attempted to purchase an additional interest in the mall from a... View Details
      Keywords: Ethics; Business Organization; Lawsuits and Litigation; Partners and Partnerships; Property; Investment; Retail Industry; United States
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      Paine, Lynn S., and Christopher Bruner. "Mall of America (A)." Harvard Business School Case 305-068, November 2004. (Revised June 2005.)
      • November 2004
      • Case

      ClozeX Medical (A): The New Standard of Wound Closure

      By: William A. Sahlman and Ryland Matthew Willis
      Describes a set of decisions confronting the founder of a company with a revolutionary new wound-closure product. He must decide how to finance and exploit his venture. View Details
      Keywords: Business or Company Management; Corporate Entrepreneurship; Product Launch; Medical Specialties; Corporate Finance; Medical Devices and Supplies Industry
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      Sahlman, William A., and Ryland Matthew Willis. "ClozeX Medical (A): The New Standard of Wound Closure." Harvard Business School Case 805-073, November 2004.
      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
      • November 2004 (Revised January 2006)
      • Case

      Martha Stewart (A)

      By: Lynn S. Paine and Christopher Bruner
      Explores Martha Stewart's December 2001 sale of ImClone Systems common stock, the ensuing federal investigations into possible insider trading, and Stewart's criminal prosecution and sentencing. Discusses the impact of publicity on Stewart's company, Martha Stewart... View Details
      Keywords: Capital Markets; Corporate Governance; Financial Markets; Management Teams; Law; Government and Politics
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      Paine, Lynn S., and Christopher Bruner. "Martha Stewart (A)." Harvard Business School Case 305-034, November 2004. (Revised January 2006.)
      • November 2004 (Revised April 2005)
      • Background Note

      Math for Strategists

      By: Tarun Khanna and Jan W. Rivkin
      Great strategists rely heavily on numbers as they go about their work. Offers an overview of the high- and low-brow quantitative tools that students encounter during the Strategy course. The class explores high-brow tools in detail; the focus here is on low-brow... View Details
      Keywords: Mathematical Methods; Strategy
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      Khanna, Tarun, and Jan W. Rivkin. "Math for Strategists." Harvard Business School Background Note 705-433, November 2004. (Revised April 2005.)
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