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Publications

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  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

ads, billboards, and sponsorships in a month. In other words, this would make FIFA the seventh largest business in the world, after Britain's BP and before Japan's Toyota, when compared on an annual basis.... View Details
Keywords: by Thales Teixeira; Sports
  • 25 Feb 2002
  • Research & Ideas

MNCs in Asia: Investing in the Future

said Howson, who focuses on mergers and acquisitions, project finance, and capital markets in his firm's Beijing office. The creation of domestic capital markets, increasing... View Details
Keywords: by Julia Hanna

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 31 Mar 2009
    • First Look

    First Look: March 31, 2009

    for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management of promotion, View Details
    Keywords: Martha Lagace
    • 30 Mar 2012
    • HBS Seminar

    Matthew W. Emmens, Executive Chairman,Vertex Pharmaceuticals

    • Program

    Transforming Customer Experiences

    operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service... View Details
    • 30 Apr 2024
    • Book

    When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

    willing to approve continued sales of a drug known to be lethal to some customers in fulfilment of their assigned role to maximise value for shareholders (Armstrong, 1977, p. 204). And so on. Yet, the... View Details
    Keywords: by Dina Gerdeman
    • Web

    Research Areas - Doctoral

    govern international economic transactions as globalization proceeds. 3. Entrepreneurship research focuses on the identification and pursuit of entrepreneurial opportunities; domestic View Details
    • 19 Jan 2016
    • First Look

    January 19, 2016

    Markets By: Baker, Malcolm Abstract—The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States,... View Details
    Keywords: Sean Silverthorne
    • 01 Sep 2012
    • News

    An Intellectual Capital: Some Influential HBS Ideas, at a Glance

    Civilization (1933) and Roethlisberger’s Management and the Worker (1939) document. 1948 Research Center in Entrepreneurial History launched at HBS by Harvard economist Joseph... View Details
    Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
    • 2023
    • Working Paper

    No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

    By: Innessa Colaiacovo
    Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details
    Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States
    Related
    • August 2006 (Revised March 2008)
    • Case

    iPod vs. Cell Phone: A Mobile Music Revolution?

    By: David B. Yoffie, Travis D. Merrill and Michael Slind
    In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
    Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
    Related
    • 19 Jan 2011
    • First Look

    First Look: Jan. 18

    are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically... View Details
    Keywords: Sean Silverthorne
    • Profile

    Marla Malcolm Beck

    When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball View Details
    • 2025
    • Working Paper

    Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

    By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
    Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
    Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
    Related
    • 2024
    • Working Paper

    Patent Hunters

    By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh
    Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details
    Keywords: Patents; Product Launch; Product; Innovation and Invention
    Related
    • Web

    Initiatives & Projects - Faculty & Research

    interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating... View Details
    • 2009
    • Other Unpublished Work

    When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

    By: Santiago Mingo and Tarun Khanna
    What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we... View Details
    Keywords: Economic Growth; Entrepreneurship; Policy; Industry Growth; Business and Government Relations; Competition; Energy Industry; Brazil
    Related
    • Web

    Finance Curriculum - Faculty & Research

    2026 Q3Q4 3.0 Field Course: Private Equity Projects and Ecosystems (also listed under Entrepreneurial Management and General Management) John Dionne Spring 2026 Q3Q4 3.0 Field... View Details
    • 26 Mar 2013
    • First Look

    First Look: March 26

      Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese View Details
    Keywords: Sean Silverthorne