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Show Results For
- All HBS Web
(4,756)
- People (26)
- News (1,429)
- Research (2,123)
- Events (9)
- Multimedia (108)
- Faculty Publications (1,441)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 07 Feb 2012
- First Look
First Look: February 7
appetite for social media companies, LinkedIn is the lamp bearer among U.S. companies in that industry that are considering tapping into public markets. The case can serve to illustrate the challenges of... View Details
Keywords: Sean Silverthorne
- April 2007
- Case
ABN AMRO Bank N.V.: Global Change Agents
By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli
ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details
- 18 Nov 2021
- News
Five Principles for Scaling Change from IBM’s High School Innovation
- April 2006 (Revised June 2008)
- Case
Peoplepower, Inc.: The Republic of the Philippines
By: Noel Maurer
In 2006, the Philippines faces a difficult choice. Japan has offered the country a trade agreement that includes access to the Japanese labor market for Philippine nurses and other professionals. The same trade agreement, however, means opening the country's... View Details
Keywords: Diasporas; Developing Countries and Economies; Trade; Foreign Direct Investment; Human Capital; Business and Government Relations; Conflict and Resolution; Japan; Philippines
Maurer, Noel. "Peoplepower, Inc.: The Republic of the Philippines." Harvard Business School Case 706-052, April 2006. (Revised June 2008.)
- 2023
- Working Paper
Translating Information into Action: A Public Health Experiment in Bangladesh
By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.
- 24 Apr 2019
- Blog Post
2019 New Venture Competition Student and Alumni Journeys
The New Venture Competition is an annual student and alumni competition sponsored by Harvard Business School’s Rock Center for Entrepreneurship and the Social Enterprise Initiative. The 2019 New Venture Competition Student & Alumni... View Details
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (E)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Transformation; Framework; Compensation and Benefits; Organizational Design; Performance Evaluation; Salesforce Management; Motivation and Incentives; Software
Larkin, Ian. "Arck Systems (E)." Harvard Business School Supplement 911-060, March 2011. (Revised June 2011.)
John A. Quelch
John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- 21 Nov 2011
- Working Paper Summaries
Caste and Entrepreneurship in India
- 05 Jul 2023
- HBS Case
What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment
specific task at hand (e.g., an appreciation for broader market changes, competitor behaviors, or emergent industry trends). Relational. Relational leaders design a plan of action based on how others will perceive and be affected by the course of action (e.g., a focus... View Details
Keywords: by Ben Rand
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (D)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Larkin, Ian. "Arck Systems (D)." Harvard Business School Supplement 911-059, March 2011. (Revised June 2011.)
- April–June 2012
- Article
Hybrid Organizations: The Next Chapter in Sustainable Business
By: Nardia Haigh and Andrew J. Hoffman
In this article, we describe how hybrid organizations are developing business models that are competitive and create positive social and environmental change. We discuss the distinctive characteristics of the hybrid business model, both conceptually and in practice. We... View Details
Haigh, Nardia, and Andrew J. Hoffman. "Hybrid Organizations: The Next Chapter in Sustainable Business." Organizational Dynamics 41, no. 2 (April–June 2012): 126–134.
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (C)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Change; Framework; Compensation and Benefits; Employees; Management; Organizational Design; Outcome or Result; Performance Evaluation; Sales; Motivation and Incentives; System; Applications and Software
Larkin, Ian. "Arck Systems (C)." Harvard Business School Supplement 911-058, March 2011. (Revised June 2011.)
- Career Coach
Pamela Harder
pricing and market tiering strategy, and streamlined sales operations across the company. Immediately after HBS, Pam spent 3 years as a social sector consultant at FSG, where she led client engagements that spanned everything from private... View Details
- 17 Jul 2012
- News
Act Bigger than You Are
- 26 Mar 2013
- First Look
First Look: March 26
in State-Controlled Firms By: Pargendler, Mariana, Aldo Musacchio, and Sergio G. Lazzarini Abstract—A large legal and economic literature describes how state-owned enterprises (SOEs) suffer from a variety of agency and political problems.... View Details
Keywords: Sean Silverthorne