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- All HBS Web
(2,457)
- People (1)
- News (443)
- Research (1,680)
- Events (2)
- Multimedia (7)
- Faculty Publications (786)
- 07 Oct 2024
- Research & Ideas
Election 2024: Why Demographics Won't Predict the Next President
These candidates are trying to adjust to what the voters care about.” You Might Also Like: Election 2024: What's at Stake for Business and the Workplace? Do Social Movements Sway Voters? Not Really, Except for One Is It Even Possible to... View Details
Keywords: by Jay Fitzgerald
- 07 Aug 2012
- First Look
First Look: August 7
experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and activist institutional... View Details
Keywords: Sean Silverthorne
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies and conclude that they represent the future of retailing. However, that conclusion would be wrong. Technology is just a platform for change. How we use the technology to create value for View Details
- 28 Oct 2014
- First Look
First Look: October 28
chainsaws with four-stroke engines the leaders in cars, boats, and generators. Should the company be an invention company licensing its technology; an engine designer and manufacturer selling to auto,... View Details
Keywords: Carmen Nobel
- 06 Dec 2021
- News
Tipping Point
November and December, these women typically awake before dawn to pick the coffee cherries in the cooler morning air. Then they spend days tending to the drying beans, meticulously sorting them for sale. To ensure that more of the View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
(such as going to a museum), an online intervention that led to greater liking after offline meetings (Study 3). How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture.... View Details
Keywords: Martha Lagace
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less checkout line. You already have the... View Details
- 01 Oct 2013
- First Look
First Look: October 1
often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections)... View Details
Keywords: Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers View Details
Keywords: by Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
customers over a period of four months. We predict and find that should DVDs (e.g., documentaries) are held significantly longer than want DVDs (e.g., action films) within-customer. Similarly, we also... View Details
Keywords: Martha Lagace
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
customer value, and the transformation of the stores of offline-first retailers from fulfillment-dominant centers into experience-dominant centers, which simultaneously reduce store size View Details
Keywords: Sean Silverthorne
- 15 Apr 2008
- First Look
First Look: April 15, 2008
serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarters' ability to control its local managers' behavior and satisfy the divergent needs of... View Details
Keywords: Martha Lagace
- June 2023
- Supplement
Graphic Packaging: Project Cowboy (D)
By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Pulp and Paper Industry; United States; North America
Esty, Benjamin C., Scott Mayfield, and Philipp Chvanov. "Graphic Packaging: Project Cowboy (D)." Harvard Business School Supplement 223-086, June 2023.
- 03 Nov 2009
- First Look
First Look: Nov. 3
economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in... View Details
Keywords: Martha Lagace
- 11 May 2017
- Blog Post
Why We Recruit: Microsoft
“empowering every person and organization on the planet to achieve more,” really captures the essence of Microsoft. We are customer obsessed, data driven, and always encouraged... View Details
Keywords: Technology
- 02 Jul 2010
- What Do You Think?
Is Profit as a “Direct Goal” Overrated?
have observed. Almost to a person, they treat profit as a by-product of other things to which they devote most of their attention, things such as a focused strategy that delivers results to carefully-selected customers while pursuing... View Details
Keywords: by Jim Heskett
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession... View Details
Keywords: by Sean Silverthorne
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
For-profit businesses have a common goal: create value for owners or shareholders by creating value for customers. It's a focus that must seem enviably straightforward from the perspective of nonprofit... View Details
Keywords: by Julia Hanna
- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
lambasts carmakers that say their AVs will prioritize passengers’ lives over pedestrians, but research shows most customers will not step inside truly egalitarian vehicles. Marketing hype spurs adoption, a necessary step for training AI... View Details