Customer Value and Value Chain - Publications - Faculty & Research

01 Mar 2018
News

Case Study: On the Record

pay for that speed, Kelleher says. The Question: Gold Rush Vinyl could reduce that time even further—to two weeks—if it solves supply chain bottlenecks in sourcing the record jackets and the plastic resin... View Details

Keywords: April White

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and... View Details

Keywords: by Carmen Nobel; Retail

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

electronic gizmos dominate Christmas gift sales, and senior citizens find renewed connectivity with far-flung families by going online. Americans know technology adds value to daily life. These traits apply... View Details

Keywords: by John Quelch

20 May 2008
First Look

First Look: May 20, 2008

such as stable value funds, balanced funds, and life-cycle (or target date) funds. We find that life-cycle funds designed to match the risk tolerance and investment horizon of... View Details

Keywords: Martha Lagace

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

supplier of nose cones and fuselages, a business that many would consider "core" for an aircraft manufacturer. Examples such as these are forcing us to rethink the advice we give about what parts of the innovation View Details

Keywords: by Sean Silverthorne

30 Jun 2015
First Look

First Look: June 30, 2015

employee, and as a result leaders hire for attitude and train for skills; (5) effective operating strategies have to create value for employees, View Details

Keywords: Carmen Nobel

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, View Details

Keywords: by Julia Hanna; Consumer Products

01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change. We asked faculty members affiliated with the Business and Environment Initiative at... View Details

Keywords: by Danielle Kost

23 Jul 2008
Sharpening Your Skills

Sharpening Your Skills: Balanced Scorecard in Action

professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Key concepts include: In their zeal to delight customers, some companies... View Details

28 Apr 2010
Research & Ideas

Earth Day Reflections

company's commitment to sustainability mean that firms that ignore this do so at their own risk. BMW Group has been a leader in recognizing this. Several years ago, it issued a Sustainable Value Report detailing energy consumed, water... View Details

Keywords: by Staff

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market View Details

Keywords: by John Quelch; Auto; Retail

28 Mar 2017
First Look

First Look at New Research, March 28

BATNAs in Negotiation: Common Errors and Three Kinds of 'No' By: Sebenius, James K. Abstract—The best alternative to a negotiated agreement (“BATNA”) concept in negotiation has proven to be immensely useful. In tandem with its View Details

Keywords: Sean Silverthorne

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

more complex and the gray areas more prevalent, we need to strengthen individual integrity. We need leaders who are prepared to act on principle, with standards and values to... View Details

Keywords: by Kim B. Clark

28 Aug 2012
First Look

First Look: August 28

and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George... View Details

Keywords: Sean Silverthorne

16 Sep 2008
First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers View Details

28 Oct 2014
First Look

First Look: October 28

chainsaws with four-stroke engines the leaders in cars, boats, and generators. Should the company be an invention company licensing its technology; an engine designer and manufacturer selling to auto,... View Details

Keywords: Carmen Nobel

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

some areas of strength and key insights from our Log9 site visit. Overall, all ventures should use this framework to ensure that they have found “Product-Market-Fit”; this is even more critical in resource-constrained developing countries... View Details

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

the wrong things and doesn't create value for the consumer. In this Q&A, Porter discusses his research.Roger Thompson: What went wrong with the American model? On paper it looks ideal. It's private, it's... View Details

Keywords: by Roger Thompson; Health

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

Publications