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Publications

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  • All HBS Web  (2,447)
    • People  (3)
    • News  (418)
    • Research  (1,697)
    • Events  (11)
    • Multimedia  (6)
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Show Results For

  • All HBS Web  (2,447)
    • People  (3)
    • News  (418)
    • Research  (1,697)
    • Events  (11)
    • Multimedia  (6)
  • Faculty Publications  (677)
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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch. The data showed that evoking... View Details
Keywords: by Carmen Nobel; Advertising
  • 14 Jul 2021
  • News

The First Five Years: Nicolas Manes (MBA 2020)

the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online purchasing and technology... View Details
  • 21 May 2013
  • First Look

First Look: May 21

based upon firm and agglomeration economy traits. We test our framework on the U.S. location choices of new manufacturing entrants between 1985 and 1994 and find that firms are far more attracted to skilled labor and specialized suppliers... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2014
  • Op-Ed

Government Can Do More to Unfreeze Small Business Credit

economists found an elevated level of supervisory stringency during the most recent recession, based on an analysis of bank supervisory ratings. This research concluded that an increase in the level of... View Details
Keywords: by Karen Mills; Banking
  • 15 Nov 2004
  • Research & Ideas

Solving the Health Care Conundrum

commodity, the major actors have focused primarily on lowering and shifting costs, increasing their bargaining power, and restricting services. Providers have offered broad and undifferentiated services, competing based on convenience and... View Details
Keywords: by Michael E. Porter; Health
  • 16 Nov 2020
  • Blog Post

Flatiron School: Reflections from Summer 2020

new movie studio to a major technology company. We analyzed publicly available movie data using our newly learned Python and SQL skills. Our second project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their View Details
Keywords: All Industries
  • 04 Mar 2015
  • What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

"Instead of an outside regulation, an internal governance on salary structure, which is based on a value that 'Every employee should go home with a smile on his face' will create win-win situations for employees and... View Details
Keywords: by James Heskett; Retail
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details
Keywords: by Marc J. Epstein
  • 17 May 2016
  • First Look

May 17, 2016

Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

A Look at Olook

followers, and a run rate hovering around 15 million reals (about US$6.4 million). The biggest strain on demand? A customer base that just isn't accustomed to online shopping norms: "Being able to return... View Details
Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Sep 2005
  • News

Ideas: Books

executives from the aerospace and defense industries, Fortune 500 presidents, general managers in the Boston area, and heads of nonbusiness organizations about their decision-making. Based on his interviews, Roberto concludes that leaders... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2018
  • News

Ready, Set, Launch

Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, MVP... View Details
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

reach the Internet and request in-car traffic updates, news headlines, weather reports, sports scores, stock quotes, and e-mail." On the face of it, OnStar has huge potential. There is no denying the popularity of cell phones and Internet services. And GM has a... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

efficiency, remote troubleshooting, and customer personalization—has been delayed despite wide acceptance by many experts that the existing power system is falling far short of America's energy needs. In 2009, energy demand in the United... View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • 01 Mar 2011
  • News

Making Their Way

Anthony L. Chirchirillo Leveraging China to Achieve Global Advantage for a U.S. Factory Chirchirillo: From Wisconsin base to global competitor. Related Links The Path to Economic Revival James McNerney Jr. Manufacturing's New Reality (HBS... View Details
Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

belief is sound, but the authors' analysis of the performance of 45 companies led by CEOs with military experience revealed differences in how the branches (Army, Navy, Air Force, Marine Corps) prepare leaders for business. Those... View Details
Keywords: Sean Silverthorne
  • 03 Aug 2010
  • First Look

First Look: August 3

new organizations? We describe the kinds of answers that an institutional perspective provides to these questions; illustrate some of our arguments by drawing on a recent field of entrepreneurial endeavor; hedge funds; and discuss the implications of our View Details
Keywords: Martha Lagace
  • 06 Dec 2021
  • News

In My Humble Opinion: Come Clean

Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details
Keywords: Julia Hanna; career; life experiences; dry cleaning; leadership; music; Personal and Laundry Services; Personal Services
  • 01 Oct 2013
  • First Look

First Look: October 1

by managers facing intertemporal decisions. We assess the association between different types of performance measures and the time horizon of business unit managers who have profit responsibility. Our results, based on a sample of 105... View Details
Keywords: Sean Silverthorne
  • Web

Online Digital Marketing Strategy Course | HBS Online

strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online.... View Details
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