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  • All HBS Web  (2,956)
    • People  (4)
    • News  (658)
    • Research  (1,824)
    • Events  (4)
    • Multimedia  (5)
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← Page 83 of 2,956 Results →
  • 01 Mar 2011
  • News

The Rankings Game

weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that... View Details
Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2016
  • News

Inside the Bestseller List with James Andrew Miller

inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”... View Details
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

as Facebook and MySpace. He has also applied many of the insights to help companies develop strategies for leveraging these various online entities for profit. Addressing Network Failures "Online social networks are most useful when... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • June 2025
  • Supplement

The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

By: Rosabeth Moss Kanter and Jacob A. Small
Supplement to the (A) case, 324-002 Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve the... View Details
Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park
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Kanter, Rosabeth Moss, and Jacob A. Small. "The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building." Harvard Business School Supplement 325-132, June 2025.
  • 03 Oct 2012
  • What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

may be "found mostly in state and community colleges and not so much in the Ivy leagues." But Hugh Quick commented, "Beware of government interference with schools." One positive example put forward was that of... View Details
Keywords: by James Heskett; Manufacturing
  • Web

LGBTQ+ Pride Month | Baker Library

"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
  • October–December 2022
  • Article

How Psychological Safety and Feeling Heard Relate to Burnout and Adaptation Amid Uncertainty

By: Michaela J. Kerrissey, Tuna Cem Hayirli, Aditi Bhanja, Nicholas Stark, James Hardy and Christopher Peabody
Background: Psychological safety—the belief that it is safe to speak up—is vital amid uncertainty, but its relationship to feeling heard is not well understood.
Purpose: The aims of this study were (a) to measure feeling heard and (b) to assess... View Details
Keywords: Burnout; Crisis; Psychological Safety; Feeling Heard; Process Adaptation; Interpersonal Communication; Well-being; Health Care and Treatment; Adaptation
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Kerrissey, Michaela J., Tuna Cem Hayirli, Aditi Bhanja, Nicholas Stark, James Hardy, and Christopher Peabody. "How Psychological Safety and Feeling Heard Relate to Burnout and Adaptation Amid Uncertainty." Health Care Management Review 47, no. 4 (October–December 2022): 308–316.
  • June 2018
  • Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland
Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details
Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States
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Foley, C. Fritz, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Teaching Note 218-140, June 2018.
  • 01 Dec 2020
  • News

A New Approach to Contact Tracing

of Weiss, who, prior to HBS, helped shape Boston’s municipal innovation strategy while serving as chief of staff to former Boston Mayor Thomas Menino, a position he assumed after working in Menino’s office as an HBS Leadership Fellow. “We... View Details
Keywords: Jennifer Gillespie; Government
  • March 2014
  • Teaching Note

Roll Back Malaria and BCG: The Change Initiative

By: Nava Ashraf and Natalie Kindred
Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry
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Ashraf, Nava, and Natalie Kindred. "Roll Back Malaria and BCG: The Change Initiative." Harvard Business School Teaching Note 914-041, March 2014.
  • 01 Dec 2010
  • News

The Transformers

social impact. And the way to magnify that impact is to give away valuable knowledge to anyone who can use it. Bridgespan is unique in another equally important way. It is a pioneer in the application of data-driven strategy and... View Details
Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2020
  • News

Navigating the Populism Phenomenon

have been advocating for, which can be very unorthodox and generate economic disasters. In addition, their effects are very hard to predict because they have not been tested. The resulting uncertainty can also be costly to businesses. What View Details
Keywords: April White
  • 27 Sep 2010
  • News

Managing Water as Scarcity Looms

Keywords: Water, Sewage and Supply Systems; Utilities
  • 2019
  • Working Paper

Persuasive Propaganda During the 2015 Argentine Ballotage

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
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Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
  • April 2011
  • Case

Shimano: The Intel of the Bicycle Business

By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry
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Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.
  • 12 May 2016
  • News

Food Rescue Is on a Mission

Lawrence University professor at HBS, for the idea that an enterprise can create value that can serve a social cause as well as a business purpose. Porter’s strategy framework was but one memorable lesson that informed an empowering three... View Details
Keywords: Jill Radsken
  • 23 Apr 2018
  • News

Sowing the Seeds of Leadership

100 students. “Most of these young people grew up in rural poverty and would never have a chance to take an SAT,” Condo notes. “We learn about them from their high schools or community leaders, who know they have extraordinary potential.”... View Details
Keywords: Deborah Blagg
  • 25 Jul 2014
  • News

Fostering connections with business leaders in India and South Asia

Anjali Raina (AMP 174, 2008), executive director of the India Research Center (IRC) since 2008, likens the center in Mumbai to an embassy for both HBS and Harvard University. "We bring the best of the region—not just India, but all of South Asia—to Harvard and, in... View Details
  • 24 Apr 2014
  • News

Inspiring conversations around the world

Sigal Bussel (MBA 2003) creates artwork intended to engage people around the world in a meaningful dialogue. Her large-scale, thought-provoking works have been displayed from Asia to the Middle East and from the United States to Europe. “There is a need for a... View Details
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