Publications

November 1991 (Revised January 1995)
Case

Teradyne Japan

By: Michael Y. Yoshino

Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details

Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan

Program

Succeeding as a Strategic CFO

as capital budgeting and managing risk, in an effective manner Gain confidence in situations outside of your areas of expertise Strengthen your communication skills Improve how you describe your plans and performance results to... View Details

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

August 1991
Case

Momenta Corp. (A)

Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching... View Details

Keywords: Organizational Culture; Business Startups

15 Nov 2021
News

Putting Your Corporate Purpose to Work

Clubs

Food and Agriculture Club

Keywords: Agribusiness; Manufacturing

Clubs

Tech Club

Keywords: Entertainment / Media / Sports; Technology; Entrepreneurship

14 Jan 2020
Video

What You'll Learn in Courageous Leadership

May 2004 (Revised March 2005)
Case

Instant Messaging

By: David B. Yoffie and Deborah Freier

Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details

Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry

23 Sep 2009
Working Paper Summaries

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

Keywords: by Julia Adler-Milstein, Sara J. Singer & Michael W. Toffel; Health

Program

Senior Executive Program—Africa

organization during the program. Review Our Campus Health & Safety Protocols Read More Both case-based formats are led by HBS faculty, who share their latest research and engage you in a dynamic exchange of ideas with a global community... View Details

2020
Article

Research on Corporate Sustainability: Review and Directions for Future Research

By: Jody Grewal and George Serafeim

We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details

May 2012 (Revised January 2013)
Case

Wikipedia: Project Esperanza

By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul

In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details

Keywords: Web-enabled Application; Internet; Information Publishing; Social and Collaborative Networks; Groups and Teams; Publishing Industry; United States

12 Oct 2022
Video

Elizabeth M. Adams: Civic Tech as Advocacy Work

Web

Resumes & Cover Letters - Alumni

letter also conveys your personal communication style, tone, and professionalism. An effective employment letter should: Be targeted and personalized State why you are interested in the company Explain how you can fill a need Convey your... View Details

May 2024
Article

Selfish Corporations

By: Emanuele Colonnelli, Niels Gormsen and Timothy McQuade

We study how perceptions of corporate responsibility influence policy preferences and the effectiveness of corporate communication when agents have imperfect memory recall. Using a new large-scale survey of U.S. citizens on their support for corporate bailouts, we... View Details

Keywords: Public Opinion; Corporate Social Responsibility and Impact; Policy

February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China