Publications

June 1998 (Revised December 2006)
Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles

Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details

Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand

June 1998 (Revised August 2001)
Case

Wells Fargo Online Financial Services (A)

By: Robert S. Kaplan and Nicole Tempest

Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry

June 1998
Article

The Coevolution of Community Networks and Technology: Lessons From the Flight Simulation Industry

By: L. Rosenkopf and Michael Tushman

Keywords: Networks; Information Technology; Learning; Aerospace Industry

May 1998 (Revised May 1999)
Case

Biopure Corp.

By: John T. Gourville

It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details

Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry

May 1998 (Revised August 2001)
Teaching Note

Timberland and Community Involvement TN

By: James E. Austin

Teaching Note for (9-796-156). View Details

Keywords: Apparel and Accessories Industry

May 1998
Background Note

Note on the Retailing Industry

By: David E. Bell and Ann Leamon

Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details

Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry

April 1998 (Revised July 1998)
Supplement

Clear Communications Ltd. vs. Telecom Corp. of New Zealand Ltd. (B)

By: Willis M. Emmons III and Martin Calles

Supplements the (A) case. View Details

Keywords: Telecommunications Industry; New Zealand

March 1998 (Revised October 1999)
Case

Electronic Data Systems (EDS)

By: Rosabeth M. Kanter and Thomas Dretler

Explores a global program of Electronic Data Systems (EDS) called "Global Volunteer Day" and examines the activities and business situation of the company in four countries. Asks students to address whether American values like "volunteerism" can be exported. View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Corporate Social Responsibility and Impact; Business and Community Relations; Information Technology Industry; United States

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

March 1998 (Revised July 1998)
Case

United Way Community Services

By: V. Kasturi Rangan

Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details

Keywords: Capital; Management Systems; Measurement and Metrics; Distribution Channels; Organizational Change and Adaptation; Outcome or Result; Nonprofit Organizations

1998
Working Paper

Outperforming Equilibrium Models of Communication in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max Bazerman

February 1998
Article

'A Matter of Trust': Effects of Communication on the Efficiency and Distribution of Outcomes

By: K. L. McGinn, J. Moag and M. H. Bazerman

Keywords: Trust; Communication; Outcome or Result; Distribution

Read Now

1998
Chapter

The Converging Worlds of Telecommunications, Computing and Entertainment

By: David J. Collis, Stephen P. Bradley and P. William Bane Jr.

Keywords: Communication Technology; Information Technology; Entertainment; Telecommunications Industry; Computer Industry; Entertainment and Recreation Industry

1998
Chapter

The Converging Worlds of Telecommunications, Computing, and Entertainment

By: P. W. Bane, S. P. Bradley and D. J. Collins

Keywords: Communication Technology; Information Technology; Entertainment; Trends; Transition; Telecommunications Industry; Computer Industry; Entertainment and Recreation Industry

1998
Chapter

Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups

By: Dorothy A. Leonard, P. A. Brands, Amy Edmondson and Justine Fenwick

Keywords: Groups and Teams; Communication Technology; Information Technology; Networks; Management; Technology Industry

December 1997 (Revised December 2013)
Case

CCBN.COM

By: William A. Sahlman

A new service is being developed to help investor-relations managers at public companies communicate with investors over the Internet. View Details

Keywords: Business Startups; Entrepreneurship; Service Operations; Internet

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details

Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry

November 1997
Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details

Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States