Publications

August 2011
Supplement

Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry

August 2001
Supplement

Teradyne-Managing Discontinuous Change

By: Joseph L. Bower and Sonja Ellingson Hout

Presents the top executives of Teradyne. Alex d'Arbeloff, the CEO who drove the project, Jim Prestridge, the vice chairman (and top engineer), Owen Robbins, vice chairman and CFO, and Ed Rogus, the division head who wouldn't fund Aurora. View Details

Keywords: Business Divisions; Change Management; Projects; Management Teams

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details

Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry

September 2015 (Revised July 2016)
Case

Turkish Airlines: Widen Your World

By: Juan Alcácer and Esel Çekin

This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details

Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey

December 1987 (Revised April 1996)
Case

Waste Management, Inc.

In early 1985 the CEO of Waste Management, Inc. is deliberating over several equity-linked debt alternatives to finance the retirement of debt. The teaching objective is to expose students to various forms of equity-linked debt financing alternatives. View Details

Keywords: Equity; Borrowing and Debt; Service Industry

January 2010 (Revised August 2011)
Case

Ganeden Biotech, Inc.

By: Robert C. Pozen, Dale Alan Winger and Matthew Kenneth Ahlers

The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business interests. View Details

Keywords: Entrepreneurship; Investment; Intellectual Property; Market Entry and Exit; Business Strategy; Biotechnology Industry

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry

05 Apr 2018
Cold Call Podcast

How a Coal Polluter Became a Renewable Energy Leader

Keywords: Energy

17 May 2022
Cold Call Podcast

Delivering a Personalized Shopping Experience with AI

Keywords: Re: Jill J. Avery

3 Feb 2020
Interview

Lou Shipley: [How to Build a Culture of Enablement]

By: Lou Shipley

This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience. View Details

Keywords: Hiring; Company Culture; Sales; Selection and Staffing; Organizational Culture

07 May 2014
Video

2014 G&WS: Sandra Finley Presents "Sisters and Sistas"

25 Apr 2014
Video

Selena Cuffe - Making A Difference

05 Mar 2021
News

The New Revolution: Access

October 20, 2023
Article

How ENGOs Can Support Corporate Climate Change Efforts

By: Michael W. Toffel

Nearly half of CEOs view climate change as affecting their companies now or within the coming decade, but there is also a wide gap between what CEOs say is progress on tackling climate change and what many of their investors believe are effective actions. Companies... View Details

Keywords: Climate Change; Corporate Social Responsibility and Impact; Business and Shareholder Relations

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May 2013 (Revised April 2015)
Case

Ron Johnson: Retail at Target, Apple, and J.C. Penney

By: Das Narayandas, Kerry Herman and Lisa Mazzanti

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details

Keywords: Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States

June 2007 (Revised February 2008)
Case

Ericsson: Leading in Times of Change

By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy... View Details

Keywords: Restructuring; Profit; Leading Change; Goals and Objectives; Managerial Roles; Organizational Change and Adaptation; Problems and Challenges; Sweden

April 2000 (Revised July 2000)
Case

Ameritrade Holding Corporation

By: Lisa K. Meulbroek

Some of the senior managers at Ameritrade, an Internet brokerage firm, are selling their holdings in the firm. Why are the managers selling, how will it affect shareholders, and what should the CEO do about it? The CEO is concerned that the market will interpret... View Details

Keywords: Valuation; Internet and the Web; Stock Options; Risk Management; Financial Services Industry

A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”

A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details

September 2009 (Revised August 2011)
Case

Transworld Auto Parts (A)

By: V.G. Narayanan and Lisa Brem

Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies. View Details

Keywords: Business Divisions; Leadership; Balanced Scorecard; Management Teams; Business Strategy; Corporate Strategy; Auto Industry; Manufacturing Industry