Publications

December 2012 (Revised February 2014)
Case

Crafting a Founder Agreement at HealthCraft

By: Noam Wasserman, Janet Kraus and Yael Braid

HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin... View Details

Keywords: Entrepreneurs; Business Startups; Entrepreneurship; Health Industry

October 1993
Background Note

Note on Developing Start-Up Strategies

Provides students with a workable framework for analyzing new ventures. Stresses the importance of matching analytical tasks to the type of venture contemplated. View Details

Keywords: Analysis; Business Startups

Keywords: Margie Kelley; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

28 Jun 2011
News

Bold Ascent

Baka: Hiking in Marin County with daughter, Isabella Sunshine. Photo courtesy Tim Baka Tim Baka (MBA ’93) is a self-confessed “numbers guy” who doesn’t wear a tie. As cofounder and president of SlingFin, a Berkeley, California-based View Details

Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Sep 2006
News

Notebook

Managing a business that’s growing fast. When we were a small company, we were like a three-piece ensemble. Now we’re like an orchestra. The quicker you grow, the harder it is to keep everyone aligned. I worry about that. On deck: The... View Details

01 Jun 2022
News

'Rooted' In Innovation

early-stage challenges with an eye toward scaling operations after graduation. “The cases in Globalization and Emerging Markets were about business realities I’ve been living every day,” he notes. “Finance was the subject where I had the... View Details

Keywords: Deborah Blagg

June 1988 (Revised August 1988)
Case

Alpha and Omega

Students will read the case and prepare an action plan for class. In class the students will discuss their action plan for the formation of a new company. View Details

Keywords: Business Startups; Planning

07 Aug 2018
News

DreamBox Learning Breaks New Ground

and Richard Branson. The article notes that the new funding will support expansion into new, international markets. The funding also puts the company—and Woolley-Wilson—in rare company. With Rise’s $130 million check, DreamBox becomes one of the best-funded View Details

January 1983 (Revised August 1988)
Case

Universal Robotics Corp.

Three former classmates are founding a company to design, develop, manufacture, and market industrial robots. Principal issues involve the sources, amount, and form of outside investment, the allocation of equity, and the terms and conditions under which outside funds... View Details

Keywords: Technology; Business Startups; Corporate Finance; Manufacturing Industry; Technology Industry

2004
Case

Neology: Embedded Opportunities in the RFID Space (A)

By: Roberto Charvel and Atul Joshi

Neology was a pioneer in the RFID industry that was able to attract U.S. Army contracts and secure financing by creating a holding company in the U.S., while being a Mexican company. View Details

Keywords: Entrepreneurial Finance; Venture Capital; Emerging Market; Business Startups; Innovation and Invention; Technology

August 1991
Case

Momenta Corp. (A)

Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching... View Details

Keywords: Organizational Culture; Business Startups

May 1993
Teaching Note

WJAC (A)—The Birth of a Radio Station TN

By: Regina E. Herzlinger

Keywords: Media; Business Startups; Media and Broadcasting Industry