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  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this... View Details
Keywords: Dina Gerdeman

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • February 2021 (Revised May 2021)
    • Case

    SafeGraph: Selling Data as a Service

    By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
    Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details
    Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
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    • Article

    Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits

    By: David R. Bell, Santiago Gallino and Antonio Moreno
    Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key... View Details
    Keywords: Experience Attributes; Marketing–operations Interface; Omnichannel Retailing; Quasi-experimental Methods; Retail Operations; Showrooms; Marketing Channels; Demand and Consumers; Performance Efficiency; Retail Industry
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    • 01 Dec 2023
    • News

    A More Accommodating Approach

    evolving interests of executives New Content Creating Brand Value Unlocking Growth with Climate Change Innovation Virtual/Blended Delivery Competing in the Age of AI—Virtual Creating Value through Strategic Financial Analysis—Virtual... View Details
    Keywords: Jennifer Gillespie
    • 01 Dec 2023
    • News

    Rounding the Bend

    Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
    Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
    • 05 Feb 2013
    • First Look

    First Look: Feb. 5

    focus on developing the U.S. market or on maximizing Greencore's position in the UK? Purchase this case: http://hbr.org/search/513052-PDF-ENG Building Brand Infosys Deshpandé, Rohit, and Vidhya MuthuramHarvard Business School Case 513-003... View Details
    Keywords: Sean Silverthorne
    • 09 Feb 2023
    • Blog Post

    The Sixth Year of Short Intensive Programs (SIPs) at HBS

    digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to understand what it will take for... View Details
    • 04 Apr 2023
    • Book

    Two Centuries of Business Leaders Who Took a Stand on Social Issues

    While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
    Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
    • Web

    Faculty & Researchers - Managing the Future of Work

    firm for leading retailers and brands worldwide. Mr. O’Connor has been a thought leader in the retail industry, founding a syndicated research firm that he sold to WPP, and working in the CPG and retail group at Deloitte Touche. Research... View Details
    • Profile

    Pam Chan

    Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management and product design," she... View Details
    Keywords: CPG; Tech
    • Web

    Online Leadership and Management Courses | HBS Online

    Online Learning Model HBS Online vs. Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred brand among prospective online... View Details
    • March 2001 (Revised September 2005)
    • Case

    Ritz-Carlton Hotel Company, The

    By: Sandra J. Sucher and Stacy McManus
    In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,... View Details
    Keywords: Customer Satisfaction; Innovation and Invention; Leadership; Brands and Branding; Product Launch; Service Operations; Performance Improvement; Problems and Challenges; Quality; Status and Position; Culture; Value Creation; Accommodations Industry; Service Industry
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    • March 1995 (Revised March 2001)
    • Case

    The Black & Decker Corporation (A): Power Tools Division

    By: Robert J. Dolan
    Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details
    Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry
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    • 28 Nov 2005
    • Research & Ideas

    Unilever: Transformation and Tradition

    Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
    Keywords: by Geoffrey Jones; Consumer Products
    • 24 May 2021
    • Op-Ed

    Can Fabric Waste Become Fashion’s Resource?

    COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
    Keywords: by Geoffrey Jones and Shelly Xu; Fashion
    • 12 Feb 2013
    • First Look

    First Look: Feb. 12

      PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility functions that permit preference... View Details
    Keywords: Sean Silverthorne
    • September 2021 (Revised December 2021)
    • Case

    STARZPLAY: Shooting for the Stars

    By: Elie Ofek, Marco Bertini and Alpana Thapar
    In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
    Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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    • July 2021
    • Teaching Note

    Digital Transformation 2.0: CEO Elie Girard at Atos

    By: Tsedal Neeley
    Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details
    Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry
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    • 01 Oct 2001
    • Research & Ideas

    How To Make Restructuring Work for Your Company

    also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's revenue growth potential by... View Details
    Keywords: by Stuart C. Gilson