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Show Results For
- All HBS Web
(1,916)
- News (337)
- Research (1,266)
- Events (9)
- Multimedia (26)
- Faculty Publications (848)
- 01 Jun 2024
- News
Action Plan: Role-Play
interesting career path, Carson would tell you. Yet when she took time off in 1988 to attend to family issues back in Iowa, the prospect of returning to the corporate world filled her with dread. She needed a change, though she couldn’t have guessed that it would come... View Details
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details
Keywords: Sean Silverthorne
- Web
Online Digital Marketing Strategy Course | HBS Online
Inclusion Marketing Kate Laliberte, OOFOS Head of Ecommerce Complexities of the Funnel and Paid Media Show Hide Details Concepts The Challenges of Reaching and Acquiring Customers Online Search Advertising Display View Details
- 19 Jun 2012
- First Look
First Look: June 19
Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf... View Details
Keywords: Sean Silverthorne
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details
Keywords: Garry Emmons
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
Amazon purchases accounted for about half of the company’s revenue. But Ford quickly discovered the platform wasn’t a perfect fit. In addition to the 18 percent commissions, she had to advertise with the company to ensure her products... View Details
- 02 Feb 2016
- First Look
February 2, 2016
they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high-margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market... View Details
Keywords: Carmen Nobel
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail"... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
acquisitions and the price paid per employee are once again fueling headlines. (A better yardstick might be price per user, which in the case of WhatsApp was about $40 for a service with no advertising and a revenue stream of $1 per year... View Details
- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist. Raquel and HBS sectionmate... View Details
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education. Industry Education presentations... View Details
- 06 Apr 2023
- Blog Post
Circularity in Denmark
advertisements include their UN sustainability goals. Lego prominently displays their UN goals on their easily accessible sustainability webpage. Many of the companies we visited and spoke with, including Maersk and Arla Foods, have zero... View Details