Show Results For
- All HBS Web
(7,254)
- People (32)
- News (1,690)
- Research (4,054)
- Events (25)
- Multimedia (53)
- Faculty Publications (2,501)
Show Results For
- All HBS Web
(7,254)
- People (32)
- News (1,690)
- Research (4,054)
- Events (25)
- Multimedia (53)
- Faculty Publications (2,501)
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
Peter Tufano
Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details
- March 2017
- Case
SKS Microfinance (Abridged)
- August 2020
- Article
Strategies for Managing the Privacy Landscape
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
- September 2021 (Revised February 2023)
- Case
Harambe: Mobilizing Capital in Africa
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Zhongming Jiang
Zhongming Jiang is a Ph.D. student in Marketing (Quantitative) at Harvard Business School. His methodological interests include Bayesian {nonparametrics, causal inference, deep learning}, and probabilistic machine learning. Substantively, he is interested... View Details
- November 2020 (Revised February 2021)
- Case
Wes Hall and the BlackNorth Initiative
- 14 Mar 2017
- First Look
First Look at New Research, March 14
- August 2010 (Revised September 2011)
- Case
Driving Sustainability at Bloomberg L.P.
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
- 04 Nov 2019
- News
Getting Around: Shaping the Future of Transportation
- 13 Dec 2022
- HBS Seminar
Christine Beckman, USC Price School of Public Policy
- October 1993
- Case
Analyst's Dilemma (A), The
- April 2024
- Article
Fee Variation in Private Equity
- October 2018 (Revised May 2019)
- Case
Khan Academy 2018
- 2023
- Working Paper
Coordinated R&D Programs and the Creation of New Industries
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
- 24 Mar 2009
- Working Paper Summaries