Publications

2017
Working Paper

Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks

By: Paul Green Jr., Francesca Gino and Bradley Staats

Many organizations employ interpersonal feedback processes as a structured means of informing and motivating employee improvement. Ample evidence suggests that these feedback processes are largely ineffective, and despite a wealth of prescriptive literature, these... View Details

Keywords: Developmental Feedback; Self-concept; Positive Illusions; Social Network; Threat; Identity; Social and Collaborative Networks; Behavior; Performance; Social Media

SSRN

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01 Dec 2016
News

Air Time

Input (photo courtesy of Nadine Ngouabe Dlodlo) The feature on work/life integration was the September issue’s most popular article online The feature on work/life integration was the September issue’s most popular article online I was single-handedly raising my 2... View Details

07 Jun 2011
First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social View Details

Keywords: Sean Silverthorne

01 Feb 2002
News

Save the Dates

Cyberposium (Sponsored by the HBS High Tech & New Media Club) HBS February 8–10, 2002 Spring Meeting of the HBSAA Board of Directors/Club Officers Roundtable HBS May 29–30, 2002 Spring 2002 Reunions/MBA Classes of 1927, 1932, 1937, 1942,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Victoria Chen

Victoria enjoys helping others navigate career choices in any of the following industries: media & technology, management consulting, and start-ups; or serve as a soundboard to those who are still making up their minds on a career path. View Details

04 Jun 2020
Blog Post

What MBAs can do in Defense of Black Lives

right away. Join a protest or take virtual action. If you’ve never participated in a protest before, now is the time to do it! You can also take virtual action by signing petitions, engaging in social media campaigns, calling elected... View Details

28 May 2019
News

Case Study: Building the Base

Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of... View Details

Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information

Web

Commercial Videotaping & Photography | About

and is identified in a video or photo must sign our Appearance Release Form, which can be obtained from Marketing & Communications. For media and news requests, email Mark Cautela mcautela@hbs.edu , Head of Communications. For all other... View Details

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details

01 Dec 2018
News

3-Minute Briefing: Jeffrey Dunn (MBA 1981)

later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details

Keywords: April White

Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India

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June 2023
Case

ByteDance: TikTok and the Trials of Going Viral in 2023

By: William C. Kirby, Noah B. Truwit and John P. McHugh

In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details

Keywords: Social Media; International Relations; Government Legislation; China; United States

October 2019 (Revised February 2020)
Case

Relevent and LaLiga: Bringing Spanish Soccer to America

By: Anita Elberse and David Moreno Vicente

“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry

19 Mar 2014
News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Professional Services

17 Aug 2016
Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting

October 2020 (Revised April 2022)
Case

When Institutions Fail: HIV/AIDS in the 1980s

By: Tom Nicholas and Christian Godwin

During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details

01 Mar 2004
News

He Loves New York

New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December 17, 2003). Well, maybe so, but... View Details

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States