Filter Results:
(2,488)
Show Results For
- All HBS Web
(2,488)
- People (2)
- News (551)
- Research (1,695)
- Events (3)
- Multimedia (9)
- Faculty Publications (938)
Show Results For
- All HBS Web
(2,488)
- People (2)
- News (551)
- Research (1,695)
- Events (3)
- Multimedia (9)
- Faculty Publications (938)
- Web
Linking Policy - HBS Working Knowledge
us of your links to our site. Contact HBS Working Knowledge Baker Library | Bloomberg Center Harvard Business School Soldiers Field Road Boston, MA 02163 Customer Service Editor Newsletter Sign-Up Reprint... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
York Reena Russell, MBA 2003 Co-founder EnergyGridIQ enabling energy projects northwestern us HBS Association of Northern California Jacquelyn Kung, MBA 2006 COO ClearCare private-pay homecare services southeastern us HBS Club of Atlanta... View Details
- January 2008
- Teaching Note
Pilgrim Bank (A): Statistics Review with Data Desk
By: Frances X. Frei
Teaching Note for 602104. View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details
- Profile
Tessa Vacher-Desvernais
Vuitton Moët Hennessy Group. “I was passionate about compelling and aspirational stories,” says Tessa. Fascinated by their galvanizing power, she wanted to build brands. The customer journey and emotional experience encouraged her to... View Details
- 01 Jun 2007
- News
Delta’s Flight from Bankruptcy
the fall of 2005, but it also had the lowest revenue per available seat mile of the major airlines. The turnaround focused on three areas: the balance of nonstop versus connecting flights in the United States, the mix of domestic and international travel, and View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details
- February 2008 (Revised April 2009)
- Case
Citigroup: Re-Branding in 2007 (A)
By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
- Web
Learn with Baker Library: Baker Basics for Executive Education Participants | Baker Library
Help Center Learn with Baker Library: Baker Basics for Executive Education Participants Learn with Baker Library is a library service that provides customized e-learning modules covering topics from in-depth... View Details
- Web
Learn with Baker Library: Baker Library Resources for Alumni | Baker Library
Help Center Learn with Baker Library: Baker Library Resources for Alumni Learn With Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
bias blinds them to local issues. And companies often fail to adequately check the actions of their local managers. Standardized Products, Universal Values? Global Product Standardization? Although there is a general perception that standardized products are displacing... View Details
Keywords: by Working Knowledge editors
- Web
Staff Directory | Baker Library
Lisa Clark Conservation Technician for Special Collections Special Collections & Archives Emilie Codega Manager, Customer Engagement Curriculum & Learning Services Ariana Cohen-Halberstam Art Editor HBS... View Details
- 26 Jul 2016
- First Look
July 26, 2016
suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable two-sided platforms in terms of their tremendous early growth were Airbnb, Etsy, and Uber.... View Details
Keywords: Sean Silverthorne
- 01 Aug 2012
- What Do You Think?
Should CEOs Worry About ‘Too Big to Succeed?’
mortgages, and other consumer financial products, is firm in his belief that great service depends on service centers employing no more than roughly 150 people--even if two are located with just a wall... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Establish a customer selection strategy, including buyer personas and journeys Devise strategies for engaging and influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write Christensen and coauthors Michael... View Details
- October 2001 (Revised November 2002)
- Case
Herman Miller(B): Creating Innovation Streams
By: Sandra J. Sucher and Stacy McManus
In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
Scott D. Cook
Though he was not the first individual to launch a personal finance software company, Cook was the most successful. His focus on easy of use and customer service helped to develop Quicken into one of the... View Details
Keywords: Computers & Electronics