Publications

February 2022 (Revised July 2022)
Supplement

InstaDeep: AI Innovation Born in Africa (B)

By: Shikhar Ghosh and Esel Çekin

Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details

Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details

Keywords: by Dina Gerdeman

Profile

Pam Chan

Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management and product design," she... View Details

Keywords: CPG; Tech

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

10 May 2011
First Look

First Look: May 10

PublicationsNonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited Authors:Itai Ashlagi, Duncan S. Gilchrist, Alvin E. Roth, and Michael A. Rees Publication:American Journal of Transplantation 11, no. 5 (May 2011) Abstract Since 2008 kidney exchange... View Details

Keywords: Sean Silverthorne

February 2021
Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci

Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details

Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception

SSRN

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November 2018
Case

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States

December 1997 (Revised April 1998)
Case

www.springs.com

By: F. Warren McFarlan and Melissa Dailey

Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details

Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's revenue growth potential by... View Details

Keywords: by Stuart C. Gilson

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this... View Details

Keywords: Dina Gerdeman

28 Mar 2024
News

Rooms with a View

the highest and lowest paid in the hospitality. Data science can take the internal politics and implicit bias out of hiring and promotion and it can also help investors see where a brand’s true value lies. Traditionally, hotel brands have... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

24 May 2021
Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion

Web

Online Leadership and Management Courses | HBS Online

Model HBS Online vs. Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred brand among prospective online learners* Yes... View Details

12 Nov 2013
First Look

First Look: November 12

714-409 Coffee Wars in India: Café Coffee Day Takes on the Global Brands Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as... View Details

Keywords: Sean Silverthorne

2020
Working Paper

No Line Left Behind: Assortative Matching Inside the Firm

By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham and Jorge Tamayo

How do firms pair workers with managers, and which constraints affect the allocation of labor within the firm? We characterize the sorting pattern of managers to workers in a large readymade garment manufacturer in India and then explore potential drivers of the... View Details

Keywords: Assortative Matching; Productivity; Global Buyers; Readymade Garments; Management; Employees; Performance Productivity

Read Now

September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

Find at Harvard

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry