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Show Results For
- All HBS Web
(3,012)
- People (5)
- News (846)
- Research (1,901)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,086)
- 24 Apr 2014
- News
Côme Laguë (MBA 1993)
companies don’t find success but still have valuable IP. That IP tends to be lost, or picked up for little money by companies that don't contribute to the competitiveness of the technology industry,” says Laguë. “I like salvaging them, then View Details
Bruce E. Karatz
Karatz has led KB Home during a period of immense growth. When he took over the CEO position, the company was selling and delivering 4,000 prefabricated homes a year. By 2003, the company was producing and View Details
Keywords: Construction & Real Estate
- Web
Real Estate - Alumni
due on the appreciation and also receive a charitable income deduction. HBS sells the property and uses the proceeds to support an area that you designate. Charitable Remainder Trust: You can fund a charitable remainder trust with real... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
business and you can market yourself. You can start at a low cost to record and post something online. "As an example, let's say I sell socks. Before, I could only sell socks at a Walmart. Now, I can... View Details
- Portrait Project
David Askaryan
A few times every year in elementary school, a bunch of students would get suckered into selling candy for a school fundraiser. Each kid was aggressively encouraged to sell a minimum number of candies at... View Details
- 01 Jun 2010
- News
Noted & Quoted
believe it or not, is its own country.” — MICHAEL SKELLY (MBA ’91), founder of Houston-based Clean Line Energy Partners, at the HBS “Think Tank on Energy, the Environment, and Business” conference, March 5, 2010. “You sell tickets, you... View Details
- 01 Jun 2014
- News
A Look at Olook
She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to everybody in practice, but... View Details
- 07 May 2019
- News
How Sonja Hoel Perkins Saved John McAfee from an Especially Bad Deal
Magazine about a company that was trying to sell its software. On a hunch, Hoel Perkins cold-called the company, saying she had money to invest, and landed the founder’s car phone number. When she caught him on the phone, John McAfee was... View Details
- 01 Mar 2015
- News
Fıelds of Gold
elsewhere, obscuring its source and often producing a lower-quality product. The wholesaler sells the packaged saffron to a distributor. The distributor sells it to a retailer. The retailer View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 01 Apr 1998
- News
Booting Up
SELLING SHOES on the Internet was pretty far from Barbara Thornton's mind when she enrolled at HBS at the age of 45. The city planner and international consultant figured that opening power plants in Southeast Asia would best challenge... View Details
Keywords: Marguerite Rigoglioso
Estee Lauder
Lauder built one of the most successful and exclusive cosmetic companies in the world. She was the pioneer of the “free sample” strategy, which marked a new era of salesmanship. To retain their aura of exclusivity, her products were sold in Saks Fifth Avenue and in... View Details
Keywords: Personal Care & Home Products
Edward G. Gardner
Gardner began mixing hair and beauty products for blacks out of his basement during the 1940s. Around 1960, he began working for another beauty supply business and when it went bankrupt, Gardner took its customers and began producing his own line of Soft Sheen... View Details
Keywords: Personal Care & Home Products
Laurence A. Tisch
Larry Tisch, and brother Bob, took over Loew’s Theatre Company in 1961. Though the firm’s assets were attractive as regal old theatres, the Tisch brothers saw more profit in selling the downtown theatres as prime real estate. After View Details
Keywords: Entertainment & Broadcast Media
John T. Dorrance
In 1899, Dorrance invented the process for making condensed soup, reducing canning and shipping costs by two-thirds. As a result of Dorrance’s invention, Campbell Soup became the first soup company to achieve national distribution. Within five years, Campbell’s Soup... View Details
Keywords: Food & Tobacco
- Web
Public Entrepreneurship - Course Catalog
companies that sell to (or around) governments to solve giant problems or who may want to become extreme innovators inside government at some point themselves. The cases feature a broad range of contemporary technology applications, and... View Details
Jay Van Andel
In 1959, with his partner Richard DeVos, Van Andel established one of the most profitable direct selling companies in the world. Van Andel and DeVos accomplished their success through the use of an elaborate pyramid-like distribution... View Details
Keywords: Personal Care & Home Products
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
more vehicles than they can sell and—unable to make money from new cars—turn to service and trade-ins to eke out margins. And at the bottom of the chain are customers trapped in high-pressure negotiations for a car that isn't the exact... View Details
Keywords: by Sean Silverthorne