Publications

June 2012 (Revised January 2013)
Case

Great Western Hospital: High-risk Pregnancy Care

By: Michael E. Porter, Emma Stanton and Samuel Takvorian

Great Western Hospital (GWH) is a community hospital in Wiltshire, South West England and one of England's largest maternity providers; responsible for delivering over 9,000 babies per year. The case discusses the efforts of Dr. Harini Narayan, consultant obstetrician... View Details

Keywords: Health Care; Health Care and Treatment; Medical Specialties; Service Delivery; Risk Management

April 1989 (Revised August 1989)
Case

Burlington Northern (A)

By: Janice H. Hammond

Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led... View Details

Keywords: Change Management; Rail Transportation; Logistics; Rail Industry; United States

December 1994 (Revised February 1995)
Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details

Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry

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January 1992
Case

Johnson & Johnson: Hospital Services

The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details

Keywords: Organizational Structure; Organizational Culture; Management Systems; Environmental Sustainability; Conflict and Resolution

21 May 2020
News

Primary Care Is Hurting: Why Aren’t Private Insurers Pitching In?

Program

PLD Module 5

sessions, case discussions, and other program activities is essential, so you must be free of other responsibilities while you are on campus. Application Submission We recommend that you apply as soon as you can, and at least four weeks... View Details

20 Feb 2018
Working Paper Summaries

Stock Market Returns and Consumption

Keywords: by Marco Di Maggio, Amir Kermani, and Kaveh Majlesi; Financial Services

Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details

Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

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Article

In Pursuit of Everyday Creativity

By: Teresa M. Amabile

Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses and expanding to personality, biographical, cognitive, and social-psychological studies of individual creative behavior. Little is known,... View Details

Keywords: Creativity; Behavior; Innovation and Invention

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January 2018 (Revised March 2019)
Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry

Other Article

My Favorite Slide: The Entrepreneurial Gap Applied to Health Care

By: Robert S. Kaplan and Robert Simons

Value-based health care increases physicians’ accountability for patient outcomes. Many have resisted, claiming that patient outcomes are influenced by many forces outside their control, such as patient’s compliance with post-acute and rehab care. The difference... View Details

Keywords: Health Care and Treatment; Outcome or Result; Motivation and Incentives

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2007
Working Paper

The Political Economy of 'Natural' Disasters

By: Charles Cohen and Eric D. Werker

Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of government preparedness and response greatly determines the extent of suffering incurred by the affected population. We use a political economy model... View Details

Keywords: Policy; Government and Politics; Strategic Planning; Mathematical Methods; Natural Disasters; Welfare or Wellbeing

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April 1998 (Revised September 1998)
Case

Jan Eriksson at Novartis Indonesia (A)

By: Carin-Isabel Knoop and Anthony St. George

Jan Eriksson is the country manager of the Novartis AG joint venture in Indonesia. At the time of the case, Novartis is the world's largest pharmaceutical company. The case describes the steps Eriksson took to merge the Indonesian operations of Novartis' parents,... View Details

Keywords: Multinational Firms and Management; Joint Ventures; Financial Crisis; Pharmaceutical Industry; Indonesia