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Show Results For
- All HBS Web
(3,765)
- People (16)
- News (859)
- Research (2,234)
- Events (8)
- Multimedia (11)
- Faculty Publications (1,256)
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
were using the platform to conduct various COVID-19 information campaigns. That conversation planted the seeds for the study. “What we wanted to do was zoom out and say: How cost effective are these interventions as a whole?” Luca says. The View Details
- 30 Jun 2014
- Lessons from the Classroom
The Role of Emotions in Effective Negotiations
theory, and research on how emotions can affect transactions between parties. Wasynczuk and his coauthor, independent researcher Colleen Kaftan, do so using an everyday example of a work-at-home consultant ("Kate") dealing with an electrician... View Details
- 2011
- Working Paper
Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details
Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation." Harvard Business School Working Paper, No. 12-025, October 2011.
- January–February 2013
- Article
Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the United... View Details
Keywords: Health Care Policy; Healthcare; Fairness; Resource Allocation; Policy; Health Care and Treatment; Medical Specialties; Health Industry; United States
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation." Operations Research 61, no. 1 (January–February 2013): 73–87.
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- Summer 2012
- Article
Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests
By: Arthur A. Daemmrich
The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details
Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States
Daemmrich, Arthur A. "Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests." Special Issue on Dispute Settlement at the WTO. Trade, Law and Development 4, no. 1 (Summer 2012): 200–240.
- 16 Oct 2018
- Blog Post
2 Tips to Beat Imposter Syndrome
positive, fairer statement next to it. The more I did it, the easier it got. In the end, changing our thoughts is the most powerful tool we have to changing our behaviors and finding true confidence! Keep... View Details
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
were a number of views regarding the role of judgment. Wayne Brewer commented that "judgment is needed for creating a vision, decision tools are for optimizing a decision." Mark Andrew said, "Judgment can work well in 'high... View Details
Keywords: by James Heskett
- July 2020 (Revised January 2021)
- Case
Rosalind Fox at John Deere
By: Anthony Mayo and Olivia Hull
Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details
Keywords: Agribusiness; Change Management; Experience and Expertise; Talent and Talent Management; Diversity; Gender; Race; Engineering; Geographic Location; Globalized Markets and Industries; Leadership Development; Leadership Style; Leading Change; Management Style; Management Teams; Organizational Culture; Personal Development and Career; Prejudice and Bias; Power and Influence; Status and Position; Trust; Agriculture and Agribusiness Industry; United States
Mayo, Anthony, and Olivia Hull. "Rosalind Fox at John Deere." Harvard Business School Case 421-011, July 2020. (Revised January 2021.)
- 22 Feb 2023
- Blog Post
Meet the Disability Advocacy and Affinity Group (DAAG)
What are our priorities? We believe there could be a stronger disability culture at HBS and in many of the spaces that we occupy professionally and personally. Our vision is to bring historically marginalized voices to the center of our experience, and to empower them... View Details
- Blog
Is AI Coming for Your Job?
experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
later: "What business are you really in?" "An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill," wrote Levitt, citing the railroads as one example of a... View Details
- 2013
- Working Paper
Clusters and the New Growth Path for Europe
By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
Ketels, Christian, and Sergiy Protsiv. "Clusters and the New Growth Path for Europe." WWW for Europe Working Paper Series, No. 14, July 2013. (WIFO, Vienna.)
- 01 Dec 2019
- News
Remix
power and status, not desire, and symptomatic of a dysfunctional workplace. “That kind of environment isn’t good for anyone, so we all should have a stake in trying to fix this,” Ammerman adds. “It amounts to a huge loss for businesses... View Details
- 12 May 2023
- Blog Post
Independent Project: The Rise of Electric Heat Pumps
How do you assess the viability of a heat pump? Through an Independent Project with Professor George Serafeim, Meghavi Talati (MBA 2023) set out to develop a tool to help the average consumer navigate this decision. The Rise of Electric... View Details
- 31 Jul 2023
- News
Striving for Imperfection
1980s, there was much more clarity about industry boundaries and industry definition. And when you were developing strategy, you tended to know who the competitors were in your space. Fast forward 30 or 40... View Details
- Web
Morgan Hall | About
stone facility housed offices for the Dean, faculty, research staff, and administrative personnel, as well as accounting laboratories, research rooms, and a laboratory of industrial physiology. Special care was taken to preserve Morgan’s... View Details
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
trend is the use of online tools to improve physical asset utilization in many traditional off-line businesses. This article discusses the water industry as an example, and the organizational changes and... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert