New Product Rollout - Publications - Faculty & Research

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

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14 May 2012
News

Breaking the Smartphone Addiction

11 Feb 2022
News

Professor Debora Spar: Symphonic

Kris Johnson Ferreira

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

Article

Ten Year Sunset Rule for Healthcare Regulation Is a Nonstarter and Discouragement to Post-COVID-19 Investment

By: Regina E. Herzlinger and Eugene Schneller

U.S. healthcare delivery has not benefitted from the same productivity growth as many other service industries, such as bricks and mortar retailing, a loss that has gravely diminished cost control and access. Regulatory capture, which creates barriers to venture... View Details

Keywords: Health Care; COVID-19; Regulation; Health Care and Treatment; Health Pandemics; Governing Rules, Regulations, and Reforms; Investment

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06 Dec 2013
News

The Blockbuster Movie Model That Ate Hollywood

July 2013
Case

Sample6: Innovating to Make Food Safer

By: Robert F. Higgins and Kirsten Kester

Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide how to partner with food industry players. How can he best convince leaders in this mature industry to adopt a new technology and improve food... View Details

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01 Mar 2010
Op-Ed

A Golden Opportunity for Ford and GM

board chair. Since that time, he has acted decisively, removing Fritz Henderson as CEO and assuming the mantle himself. Whitacre quickly reorganized the company from top to bottom, cut out layers of middle management, initiated new View Details

Keywords: by Bill George; Auto

August 2014 (Revised September 2016)
Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

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June 2001 (Revised November 2001)
Case

Plum Creek Timber (B)

By: Max H. Bazerman, Jack Troast, Hannah Bowles and Nicole Nasser

Plum Creek Timber Co. decides to go ahead with negotiations for a Habitat Conservation Plan (HCP) on its Pacific Northwest properties. HCP represents a new form of public-private-sector collaboration and innovation to improve upon command-and-control environmental... View Details

Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States

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Article

Why Build in Web3

By: Jad Esber and Scott Duke Kominers

A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details

Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry

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2024
Case

EPCorp: Sell on Amazon or Invest in Our Data?

By: Jacob M. Cook

Amidst a history of exponential growth, Electronic Products Company (EPCorp) finds itself at a crossroads as its once thriving retail presence faces a downturn, despite hefty investments into a promising new direct-to-consumer e-commerce platform. Shivani, EPCorp s... View Details

Keywords: E-commerce; Technology Adoption; Cost vs Benefits; Organizational Culture; Retail Industry

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October 2016
Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai

From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details

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31 Mar 2022
HBS Seminar

John Paul MacDuffie, Wharton

15 Aug 2006
First Look

First Look: August 15, 2006

road ahead. Specifically, the authors address the entrepreneur before, during, and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role—both in a View Details

Keywords: Sean Silverthorne

21 Aug 2007
First Look

First Look: August 21, 2007

Working PapersNone this week Cases & Course MaterialsFinding the Right Job for Your Product Harvard Business School Note 607-028 Asserts that the typical ways that companies have learned to segment their markets, by View Details

Keywords: Martha Lagace

18 Oct 2022
Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Most companies rely on artificial intelligence-based algorithms to make a wide variety of business decisions—from pinpointing the products customers prefer to determining which resumes should go to hiring managers. The problem for... View Details

Keywords: by Rachel Layne

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry

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March 17, 2017
Article

How Economics Can Shape Precision Medicines

By: Ariel Dora Stern, Brian M. Alexander and Amitabh Chandra

Many public and private efforts in coming years will focus on research in precision medicine, developing biomarkers to indicate which patients are likely to benefit from a certain treatment so that others can be spared the cost—financial and physical—of being treated... View Details

Keywords: Health Care and Treatment; Research; Economics; Motivation and Incentives

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Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira

Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details

Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry

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