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  • 16 Feb 2021
  • Working Paper Summaries

Bollywood, Skin Color, and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

Keywords: by Sudev Sheth, Geoffrey Jones, and Morgan Spencer; Media & Broadcasting
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • Profile

Ann Chao

Why was earning your MBA at HBS important to you? First, I was drawn to the application-based nature of the MBA degree. My college experience was heavy on social theory and deep intellectual debate, which gave me a solid foundation to examine broader issues in society.... View Details
Keywords: Entertainment / Media
  • 21 Mar 2018
  • Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

your personality, the real person behind your personal brand; and 3) it shares your motivations, why you do what you do. Make engagement a regular habitThe digital world offers many shiny temptations and distractions. Grinshpun encourages a systematic approach to... View Details
  • 24 Apr 2014
  • News

Using technology to create a platform for discussion

Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association, Leung used social View Details
  • March 2025
  • Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding
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  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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  • 27 Jul 2022
  • News

High Flyer

View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
  • 09 Mar 2021
  • News

Expanding the Fan Base

Keywords: Data Processing, Hosting, and Related Services; Information
  • Web

2. Integrity & Standards of Conduct | MBA

2. Integrity & Standards of Conduct 2.1 Academic Standards of Conduct 2.1.1 Citing Sources & Plagiarism 2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools 2.1.3 Classroom Recording, Photography & Social Media 2.1.4 Classroom... View Details
  • October 2020 (Revised April 2022)
  • Case

When Institutions Fail: HIV/AIDS in the 1980s

By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism and News Industry; Media and Broadcasting Industry; Public Administration Industry; United States
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  • 01 Sep 2003
  • News

Patrick Moreton

An expert on competition in telecommunications and new technologies, Patrick S. Moreton (MBA ’91) takes the long view. Despite congressional efforts to tighten controls over media ownership and the current public outcry against View Details
Keywords: Garry Emmons; Telecommunications; Information
  • 16 Dec 2019
  • News

Jeff Shell to Become CEO of NBCUniversal

Current chairman of NBCUniversal Film and Entertainment Jeff Shell (MBA 1991) will take over as CEO of the media company on January 1, reports the Los Angeles Times. In a statement to the Times, Brian Roberts, the current CEO of... View Details
Keywords: Telecommunications; Information
  • March–April 2020
  • Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
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  • 08 Jun 2022
  • News

The End of an Era

Keywords: leadership; transition; women in tech
  • Profile

Paul Lenehan

professors are really good at teasing out contrary positions." As an example, Paul points to a case on the media industry. "Just today, we were talking about publishing and the future of a major economics magazine. The... View Details
  • 08 May 2012
  • News

Screen Saver

committee members Glenn Close, Richard Gere, Liam Neeson, Tim Robbins, and Susan Sarandon, among many others.) In 2009, Apkon oversaw the opening of the JBFC’s $15 million, 27,000-square-foot Media Arts Lab that offers classes in... View Details
Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Securities, Commodities, and Other Financial Investments; Finance
  • 19 Sep 2016
  • News

A Streamlined Time Inc.

vice president of Time Inc. and president of brands, laid out his vision for a more efficient and innovative future for the 94-year-old media company: “There’s clearly some disruption going on in the marketplace and we’re making some... View Details
  • 01 Sep 2010
  • News

An Encore for the MBA Oath

300 members of the Class of 2010 who gathered in Burden Auditorium on Class Day for a pledge ceremony. The students were joined by several hundred family members and friends. Last year, roughly half of the Class of 2009 signed the oath, an event that generated... View Details
Keywords: MBA Oath
  • Web

Online Digital Marketing Strategy Course | HBS Online

acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer... View Details