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Publications

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  • All HBS Web  (2,688)
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  • All HBS Web  (2,688)
    • People  (8)
    • News  (711)
    • Research  (1,613)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (861)
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  • Profile

Alex Nelson

solve complex problems and meet people's needs — I could do more effectively as a business person." Finding meaningful roles After just over two and a half years with Boston Consulting Group (BCG), where Alex worked on a variety of View Details
  • 01 Oct 1999
  • News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine,... View Details
Keywords: Janine Brunell Looker
  • 01 Apr 2001
  • News

Jimmy Lai Chee-ying: Rags, Riches, and Risk

more competitive market for Chinese-language media. Lai plans to invest $15.5 million to publish a new Mandarin-language magazine, which he predicts will overshadow his Hong Kong readership in five years.... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

store chain with twenty-four locations in fifteen cities. The traditional consumer model in the market is the family jeweler, he explained, with a relationship between parties carrying on for generations. The consumer in India is far more... View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • Web

IT Strategy: The Future of the Web at HBS | Information Technology

a forward-looking system that offers ongoing flexibility and increased speed to market for websites and web publishing. The project team wants to empower HBS website owners by adopting a more user-friendly, self-service model for web... View Details
  • 18 Jan 2019
  • Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details
  • March 1999 (Revised June 2000)
  • Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden
Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details
Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry
Citation
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Wheelwright, Steven C., and Matt Verlinden. "Eli Lilly: The Evista Project." Harvard Business School Case 699-016, March 1999. (Revised June 2000.)
  • 01 Sep 2006
  • News

Redefining Health Care

PORTER: Health care's zero-sum competition model adds costs and results in severe quality problems. University professor Michael Porter never planned to write a book on health-care reform. In fact, he expected brickbats in response to a... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Health, Social Assistance
  • 17 Apr 2014
  • News

Striking a Balance

1989. “She saw the tension between being mothers, wives, and professional managers.” It was a passion for Wilson, who had planned a research project on these issues before succumbing to cancer in 2003. Wilson took the HBS field study... View Details
  • 01 Dec 2017
  • News

Pencils Up: Taking Note of New Courses

sustainability, values alignment, and impact, creating a market that has grown almost 25 percent since 2014; it now represents $23 trillion in assets globally. “The potential to deploy capital to obtain financial returns while also doing... View Details
Keywords: Julia Hanna
  • Web

Courses by Title - Course Catalog

Shikhar Ghosh Spring 2026 Q3Q4 3.0 ^ back to top A Area Faculty Name Term Quarter Credits Advanced Negotiation: Great Dealmakers, Diplomats, and Deals Negotiation, Organizations & Markets James Sebenius Spring 2026 Q3Q4 3.0 The Anatomy of... View Details
  • 01 Dec 1998
  • News

Chalsty Fellowship Will Help Black South Africans Attend HBS

1969 as an oil analyst. He was named director of research in 1971 and became head of the firm's investment banking division in 1979. Appointed chairman of DLJ 's capital markets group in 1984, Chalsty became president and CEO in 1986 and... View Details
  • Career Coach

Martha Tassinari

development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details
Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • Profile

Venus Miller

In high school, Venus Miller got the marketing bug in a big way. Recruited into DECA/Delta Epsilon Chi, an international organization that promotes marketing and business education among high school and... View Details
  • 01 Jun 2003
  • News

HBS Alumni Association Board of Directors: President's Report

careful consideration, we decided to postpone the 2003 Global Leadership Forum originally planned to take place in Shanghai, China, in June and reschedule the conference to June 15–17, 2004, in the same venue. The worrisome reports and... View Details
Keywords: Susan Luick Good; HBS Alumni Association; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 2002
  • News

HBS Alumni Association Board of Directors: President's Report

Spring greetings to all HBS alumni! The arrival of April signals the start of intense planning for spring events at HBS. The MBA spring reunions are fast approaching, and plans for the annual Club Officers... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

outside directors implementing MV shareholder proposals reap the benefits of their responsiveness in the directors market through a higher likelihood of retaining their Board seat and a higher increase (or lower decrease) in the number of... View Details
Keywords: Martha Lagace
  • 01 Oct 1997
  • News

Meeting the Challenges of Third-World Development

to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and feasibility studies, pricing,... View Details
  • 01 Sep 2015
  • News

High Yields

Illustration by Chris Philpot Hobbyist drones might make headlines with their crashes on the White House lawn, but the market for unmanned vehicles is rapidly expanding beyond the niche: Over the next decade, according to industry trade... View Details
Keywords: Francis Storrs
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