Marketing Plan - Publications - Faculty & Research

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Charitable Remainder Trust - Alumni

your payments rise or fall based on the trust’s market performance. At the end of the trust term, HBS receives the remainder and will use it for the purpose(s) you specified. You can name non-Harvard charities—or even your family... View Details

01 Mar 2018
News

Case Study: On the Record

to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey Glass (MBA 1994) Grow View Details

Keywords: April White

Career Coach

Guy Kamguia

Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio companies, in emerging markets. Guy is... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

25 Aug 2014
News

The First Five Years: Raymond Hwang (MBA 2010)

thorough understanding of the problem and a surgical plan to address it. Your job is to execute that plan with as little variation as possible. The ‘same way, every time’ is the mantra of the surgeon. Once... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance

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Courses by Faculty Unit - Course Catalog

and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam Spring 2026 Q3Q4 3.0 IFC: Italy;... View Details

01 Mar 2006
News

Back to School

Campaign for Human Capital. He then oversaw the implementation of a variety of efforts, including a marketing blitz touting the benefits of teaching in Philadelphia; a recruitment event, “Rolling Out the Red Carpet”; leadership training... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services

01 Oct 1999
News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine,... View Details

Keywords: Janine Brunell Looker

01 Apr 2001
News

Jimmy Lai Chee-ying: Rags, Riches, and Risk

more competitive market for Chinese-language media. Lai plans to invest $15.5 million to publish a new Mandarin-language magazine, which he predicts will overshadow his Hong Kong readership in five years.... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade

18 Jul 2005
Research & Ideas

Time to Rethink the Corporate Tax System?

compliance function to being a profit center. The ratio of corporate taxes to GDP declined through the late 1990s even during an economic expansion. There has been a growing disconnect between the income reports to capital markets and tax... View Details

Keywords: by Ann Cullen

01 Oct 2001
News

New Economy Notables: Peter C. Wendell

$10 billion. In 2001, in its current "depressed" condition, the industry will attract $40 billion or more of fresh capital. Key elements in evaluating a business proposal Great people pursuing a big market with a View Details

Keywords: Young, Susan; Finance

May 2001 (Revised May 2002)
Case

Infosys Technologies

By: Ashish Nanda and Thomas J. DeLong

Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details

Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry

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10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

Between Economic Planning and Market Competition: U.S. Law and Economics in the 1920s By: Phillips Sawyer, Laura Abstract—The impact of institutional economics in shaping the American regulatory tradition... View Details

Keywords: Sean Silverthorne

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Prizes & Benefits | New Venture Competition

develop a social enterprise business plan, identifying the market for social ventures, financial modeling, pitching and presenting, and perspectives from practitioners and entrepreneurs; and mixers to facilitate multi-disciplinary... View Details

01 Jun 2016
News

Taking Care of Business

natural course of things is often upended by someone saying, ‘This is what I really need right now,’” says Mahesh. “That tends to change the priorities of your plan and development cycle.” Knock out!, an NVC winner in 2012, brought... View Details

Keywords: Julia Hanna

05 Aug 2002
Research & Ideas

Five questions for Regina E. Herzlinger

needs; risk-adjustment of payment will make the sick much more attractive enrollees than the present uniform pricing system. All boats rise in a rising sea. Other consumer-driven markets demonstrate that suppliers innovate to reach all... View Details

Keywords: by Martha Lagace

01 Jun 2012
News

What Industrial Policy?

include: Agriculture, which receives massive government subsidies. Universities, which enjoy tax-exempt status and direct subsidies through government research grants. Health care, which receives a huge tax break (employer-sponsored health View Details

Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in marketing and branding. Coming from a liberal arts undergraduate background with limited exposure... View Details

Profile

Mallika Ahluwalia

marketing – things I hadn't been exposed to before. In the Strategy class, we've had a number of cases about the importance of a unique value proposition – something any social enterprise needs to think more carefully about. What exactly... View Details

01 Jun 2000
News

Social Capital Markets: Creating Value in the Nonprofit World

The article helped catalyze the thinking of many in the nonprofit field and illuminated and encouraged the evolving concept of "venture philanthropy." Drawing on the expertise of HBS faculty in finance, negotiation, and entrepreneurship, Grossman View Details

Keywords: Anne Kavanagh

01 Jun 2000
News

Debbie Cohen Scales Her Mountain

arming women with better information will encourage them to become more involved in their own care and lead to better results in their fight with cancer. Cohen was working at Price Waterhouse as marketing director for the consulting... View Details

Keywords: Morgan Baker

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