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  • Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
Related
  • 2010
  • Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
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  • October 2020
  • Supplement

Twiga Foods: Revolutionizing African Retail (B)

By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal
Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and... View Details
Keywords: Expansion; Distribution Channels; Organizational Structure; Growth and Development Strategy; Business Model; Agriculture and Agribusiness Industry; Kenya
Related
  • January 2009 (Revised January 2011)
  • Background Note

The Great Moderation, Dead or Alive?

By: Diego A. Comin
The Great Moderation is a significant decline in the volatility of fluctuations in most macroeconomic variables that the United States and other developed and developing economies have experienced at least since the mid-1980s. This case describes the basic facts,... View Details
Keywords: Volatility; Business Cycles; Macroeconomics; United States
Related
  • 13 Dec 2013
  • News

Nicaragua In Thrall Of Ortega's Canal Dream

  • 09 Sep 2010
  • News

Getting Big In The YouTube Age

  • 14 Dec 2010
  • News

Counting the Not for Profits

  • 22 Mar 2023
  • News

Behind the Research: Marlous van Waijenburg

  • 11 Jun 2022
  • News

Most Billionaires Don’t Think Employees Will Stay Fully Remote, Forbes Survey Shows

  • 09 Aug 2011
  • News

Downgrading America?

  • 07 Sep 2011
  • News

Top executives need feedback—here's how they can get it

  • 08 Apr 2020
  • News

Wells Fargo small business clients miss out on billions in aid due to scandal punishment

  • 12 Jul 2019
  • News

Study: Doctor burnout costs health care system $4.6 billion a year

  • 19 Dec 2011
  • News

Death Knell for the Category Killers?

  • 20 Oct 2017
  • News

Is the ‘incredible shrinking universe of stocks’ a bad thing?

  • 21 Jun 2016
  • News

As Airbnb Grows, So Do Claims of Discrimination

  • 05 May 2016
  • News

HBS Opens A Startup Hub In NYC

  • 09 May 2016
  • Video

Who Owns Space?

  • 12 Apr 2019
  • Video

Celebrating General Shoe Company, the Inaugural HBS Case

    Achieving Individual — and Organizational — Value With AI

    New research shows that employees derive individual value from AI when using the technology improves their sense of competency, autonomy, and relatedness. Likewise, organizations are far more likely to obtain value from AI when their workers do. This report... View Details