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  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Pricing for Profit

By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
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  • November 2010
  • Article

Beyond the Deal: Wage a 'Negotiation Campaign'

By: James K. Sebenius
While negotiation scholars primarily take the individual transaction as the "unit of analysis," this article characterizes the (new) concept of a "negotiation campaign" in which a number of individual deals must be put together, often on multiple "fronts," to realize a... View Details
Keywords: Negotiation Deal; Management Practices and Processes; Value; Problems and Challenges; Business Startups; Sales; Partners and Partnerships; Venture Capital
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  • April 2009 (Revised December 2015)
  • Case

Dot.com: Online Pet Retailing

By: Tom Nicholas and David Chen
From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details
Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry
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  • 22 Apr 2015
  • HBS Seminar

Riitta Katila, Stanford School of Engineering

  • 27 Jul 2021
  • Op-Ed

What Pirates Can Teach Us About Leadership

In the deep heat of an 18th-century summer, a crew of pirates was sailing off the Virginia coast when a lookout spotted a merchant ship to the south. Springing into action, the pirates launched an attack, rocking the merchant ship with a cascade of musket balls and... View Details
Keywords: by Francesca Gino
  • Web

Klarman Hall | About

Advisors. In 2011, Seth received the HBS Alumni Achievement Award, the School’s highest honor. Seth joined the newly launched Baupost Group shortly after graduating from HBS in 1982. The low-profile CEO attributes Baupost’s success to a... View Details
  • 20 Sep 2017
  • Research & Ideas

The Three Types of Leaders Who Create Radical Change

" Take, for example, marine biologist Rachel Carson, who alerted the public to the dangers of pesticides in the 1950s; Donald Trump, who, throughout 2016, rallied citizens around the slogan “Make America Great Again;” or Teresa Shook, who View Details
Keywords: by Carmen Nobel
  • 11 Jan 2021
  • Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

Startups that use A/B testing scale more quickly, launch more products, and attract more venture capital, according to recent research. But not all startups enjoy these benefits. Early-stage startups using experimentation strategies... View Details
Keywords: by Kristen Senz
  • Web

Topics - HBS Working Knowledge

Design (14) Product Development (14) Product Launch (5) Product Marketing (33) Product Positioning (5) Production (8) Product (30) Profit (8) Programs (1) Project Finance (3) Projects (2) Property (1) Public Equity (1) Public Opinion (13)... View Details
  • 01 Mar 2019
  • News

The Burden Legacy

1953, MBA 1955). William A.M. Burden Sr. made a mark at Harvard as First Marshal of his graduating class and captain of the football team. Returning to his native New York, he launched a career on Wall Street with the firm James D. Smith... View Details
Keywords: Linda Kush
  • Web

Curriculum - Business & Environment

markets across Europe. The Covid-19 pandemic caused huge increases in the cost of shipping, so Sian launched experiments to ship roses by ocean using refrigerated containers. Chris Kulei, the Executive Director, was interested in not only... View Details
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

platform, or should the RedBrick platform be launched directly to health insurers, ACOs, or directly to customers? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/815035-PDF-ENG Harvard Business School Case 817-052 Supercell... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2011
  • First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne
  • April 2016 (Revised June 2019)
  • Case

The Walt Disney Studios

By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

tenure of Dunlap's predecessor, Phillip Lippincott, Scott had struggled to improve its operational effectiveness at the plant level by working on process improvement and launching an effort to work cooperatively with its union. In the... View Details
Keywords: by Michael Beer & Nitin Nohria
  • 2011
  • Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details
Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry
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  • 25 Jul 2023
  • Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

those organizations dedicated to creating local business opportunities access to MBA skills.” HBS previously launched the RISE Fellowship for financial aid, which awards $10,000 to up to 10 MBA students in each class who have demonstrated... View Details
  • Research Summary

Overview

By: Jeffrey J. Bussgang

Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

  • Research Summary

War & Peace

By: Deepak Malhotra
A second stream of research looks at issues related to conflict resolution in the context of international and ethno-political conflict, and in particular, at the role of negotiation in ending armed conflicts.  I launched a new course at HBS entitled "War & Peace:... View Details