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  • All HBS Web  (3,231)
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← Page 82 of 3,231 Results →
  • Article

Stakeholder Marketing 2.0

As more companies pursue "open innovation" and adopt social networking and Web 2.0 tools, there is an emerging opportunity for them to connect with a diverse body of stakeholders and incorporate their interests and ideas. However, this also introduces many new... View Details
Keywords: Social and Collaborative Networks; Business and Stakeholder Relations
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Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (Spring 2010): 97–102.

    An Anatomy of Crypto-Enabled Cybercrimes

    The advent of cryptocurrencies and digital assets holds the promise of improving financial systems by offering cheap, quick, and secure transfer of value. However, it also opens up new payment channels for cybercrimes. Assembling a diverse set of public on- and... View Details
    • September 2014 (Revised June 2016)
    • Case

    edX: Strategies for Higher Education

    By: David Collis, Matthew Shaffer and Ashley Hartman
    In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made... View Details
    Keywords: MOOCS; edX; Online Platforms; Online Education; Harvard University; MIT; Execution; Monetization; Brand Management; Higher Education; Information Technology; Strategy; Disruptive Innovation; Digital Platforms; Education Industry
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    Collis, David, Matthew Shaffer, and Ashley Hartman. "edX: Strategies for Higher Education." Harvard Business School Case 715-413, September 2014. (Revised June 2016.)
    • December 1999 (Revised December 2000)
    • Case

    Charles Schwab: A Category of One

    By: Stephen P. Bradley and Thomas H. Esperson
    Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks... View Details
    Keywords: Financial Institutions; Banks and Banking; Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competition; Competitive Strategy; Competitive Advantage; Banking Industry; Financial Services Industry
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    Bradley, Stephen P., and Thomas H. Esperson. "Charles Schwab: A Category of One." Harvard Business School Case 700-043, December 1999. (Revised December 2000.)
    • April 2017 (Revised January 2020)
    • Case

    Korea Telecom: Building a GiGAtopia (A)

    By: Shane Greenstein, Feng Zhu and Kerry Herman
    Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details
    Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry
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    Greenstein, Shane, Feng Zhu, and Kerry Herman. "Korea Telecom: Building a GiGAtopia (A)." Harvard Business School Case 617-014, April 2017. (Revised January 2020.)
    • May 2010
    • Supplement

    Tim Westergren of Pandora Radio

    By: Willy C. Shih and Halle Alicia Tecco
    Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
    Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry
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    Shih, Willy C., and Halle Alicia Tecco. "Tim Westergren of Pandora Radio." Harvard Business School Video Supplement 610-714, May 2010.
    • June 2006 (Revised September 2006)
    • Case

    Tech Data Corporation

    Tech Data is a global supplier of logistics management services and one of the world's largest distributors of information technology equipment. Operational execution is key for the company, which has gross margins in the 5% range. At the end of 2005, the company had... View Details
    Keywords: Competition; Information Infrastructure; Operations; Growth and Development Strategy
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    Upton, David M., and Bradley R. Staats. "Tech Data Corporation." Harvard Business School Case 606-060, June 2006. (Revised September 2006.)
    • March 2000 (Revised September 2000)
    • Case

    yesmail.com

    David Tolmie wants yesmail.com to become a leader in "permission marketing." Yesmail sends clients promotional e-mail messages to targeted consumers who said "yes" when asked whether they wished to receive promotional offers in a set of categories of interest. Tolmie... View Details
    Keywords: Marketing Communications
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    Wathieu, Luc R. "yesmail.com." Harvard Business School Case 500-092, March 2000. (Revised September 2000.)
    • 25 Jun 2018
    • Blog Post

    The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

    talking to friends, family, and HBS colleagues to expand his web of relationships within his target market. “I was really just getting a sense of the landscape,” he says. “Most... View Details
    Keywords: Consumer Products / Retail
    • January 2001
    • Background Note

    Online Brokers

    By: Thomas R. Eisenmann and Alastair Brown
    Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details
    Keywords: Business Model; Web Services Industry
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    Eisenmann, Thomas R., and Alastair Brown. "Online Brokers." Harvard Business School Background Note 801-307, January 2001.
    • December 2000
    • Background Note

    Online Market Makers

    By: Thomas R. Eisenmann and Chris Hackett
    Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
    Keywords: Business Model; Web Services Industry
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    Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
    • September 2016 (Revised February 2017)
    • Case

    Angie's List: Ratings Pioneer Turns 20

    By: Robert J. Dolan and Ayelet Israeli
    In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
    Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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    Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
    • 06 Mar 2007
    • First Look

    First Look: March 6, 2007

    this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457... View Details
    Keywords: Martha Lagace
    • March 1999
    • Case

    MySoftware Company (A)

    By: H. Kent Bowen and Nicole Tempest
    In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details
    Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry
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    Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
    • 24 Jul 2013
    • News

    Working from Home: A Work in Progress

      Jeffrey J. Bussgang

      General Partner, Flybridge Capital Partners

      Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

      Jeffrey J. Bussgang is a Senior... View Details

      • 12 Oct 2022
      • Video

      James Mickens: Why All Data Science is Political

        John A. Deighton

        John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

        Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels & motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
        • March 2011 (Revised July 2011)
        • Case

        Vestas' World of Wind

        By: Thomas J. Steenburgh and Elena Corsi
        The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
        Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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        Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
        • November 2000
        • Case

        Geocast Network Systems, Inc.

        By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
        Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
        Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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        Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
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