Publications

May 2016 (Revised June 2017)
Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani

Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details

Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

tension for the organization, then applied the lens of trust to help them see where trust was breaking down.” Wednesday: Discuss the “good enough” plan with a diverse group of colleagues Share the problem and your plan for fixing it with... View Details

Keywords: by Kristen Senz

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

a string of experiments to test how sleep affects decision making. After all, sleep can do many things—research has shown that a good eight hours of shut-eye can help make people more creative, more attentive, less risky in their... View Details

Keywords: by Michael Blanding; Retail

18 Oct 2021
Blog Post

Embracing Activism for Social Change

priority of the initiative. “Feedback was overwhelmingly positive.” The second part was creating a crisis intervention team to partner with police patrols in neighborhoods where substance abuse, mental health issues, and homelessness are chronic problems. “The goal is... View Details

2 PM – 3 PM EST, 02 Dec 2015
Webinars: Trending@HBS

Managing Family Strife: Market Baskets Lessons about Buyouts

You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details

July 2021 (Revised February 2022)
Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details

31 May 2016
HBS Case

Who Owns Space?

case entitled Blue Origin, NASA, and New Space, which he uses as part of his course in the MBA elective curriculum, The Role of Government in Market Economies. In that course, Weinzierl and his students investigate when and how government can work with markets to View Details

Keywords: Re: Matthew C. Weinzierl; Aerospace

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

content among participants of the ad-sharing program that would help them attract eyeballs and draw a bigger paycheck from the website." On the other hand, bloggers were incentivized to write longer posts, publish more frequently,... View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

together, experiencing them all as negative experiences in life or in business, Edmondson contends that some failures are smarter than others because they help us identify a path toward eventual success. In the workplace, an employee may... View Details

Keywords: by Michael Blanding

July 2020 (Revised September 2020)
Case

MobSquad

By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma

Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data... View Details

Keywords: Work Visas; H1-B; Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States

26 Aug 2014
News

Nancy Koehn On The Heroism Of West African Ebola Workers

27 Mar 2020
News

What Courageous Leadership During Crisis Looks Like

February 2010 (Revised August 2010)
Case

Sheikh Mohammed and the Making of 'Dubai, Inc.'

By: Anthony Mayo, Nitin Nohria, Umaimah Mendhro and Johnathan Cromwell

Sheikh Mohammed bin Rashid Al Maktoum has converted Dubai from a sleepy little coastal village into a world-class city, famous for its ambition, drive, and economic promise. He is the founder, part-owner, and visionary behind companies such as Emirates Airlines, a... View Details

Keywords: Development Economics; Leadership Style; Emerging Markets; Personal Development and Career; Business and Community Relations; Business and Government Relations; Dubai

May–June 2023
Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details

Keywords: Analytics and Data Science; Decision Making

Register to Read

18 Sep 2014
News

What technology will bring

23 May 2014
Video

HBS Club of Chicago Charitable Fund: Working with Chicago Children's Choir

2017
Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research