Globalized Markets and Industries - Publications - Faculty & Research - Harvard Business School

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29 Jul 2013
News

Opening New Markets for Black South African Winemakers

wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black... View Details

Keywords: wine; wine making; wine importing; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

Article

Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History

By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones

This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details

Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America

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October 2023
Article

Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?

By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley Koo

We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details

Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry

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04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

how a truly free market will work as there are no truly free markets today Perhaps a proper study on how big money rigs and biases things in its own favour should be first... View Details

Keywords: by James Heskett; Retail

2004
Chapter

The Globalization of Markets' Revisited: Japan After Twenty Years

By: Hirotaka Takeuchi

Keywords: History; Globalized Economies and Regions; Globalized Markets and Industries; Japan

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

2019
Working Paper

Golden Opportunity? Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals

By: Kristin Sippl

While much is known about voluntary sustainability standards' contributions to certain issues in certain sectors, less is known about their contributions to the realization of the United Nations Sustainable Development Goals (SDGs). This paper helps balance the... View Details

Keywords: Sustainability Standards; Gold; Certification; Eco-labeling; International Law; Extractive Industries; Fair Trade; United Nations; Sustainable Development; Environmental Sustainability; Standards; Adoption; Governance; Global Range; Luxury; Mining Industry

2008 - 2008
Conference Presentation

Organizational Identity as an Anchor for Adaptation: An Emerging Market Perspective

By: Andres Hatum, Luciana Silvestri and Roberto Vassolo

There is little doubt that organizational identity—that which is central, distinctive, and enduring about an organization—mediates in adaptive processes. Exactly how this mediation takes place, and whether it is favorable or unfavorable to adaptation, must still be... View Details

Keywords: Identity; Organizational Change and Adaptation; Family Business; Strategy; Emerging Markets

February 2016
Supplement

The Maggi Noodle Safety Crisis in India (C)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi

December 2004
Teaching Note

Volvo Trucks (C): Closing Volvo Global Truck (TN)

By: Michael E. Porter and Orjan Solvell

Teaching Note to (9-702-444). View Details

Keywords: Manufacturing Industry; United States

2007
Working Paper

Innovation through Global Collaboration: A New Source of Competitive Advantage

By: Alan MacCormack, Theodore Forbath, Peter Brooks and Patrick Kalaher

Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by a centralized and collocated R&D team, are rapidly becoming outdated.... View Details

Keywords: Collaborative Innovation and Invention; Groups and Teams; Research and Development; Performance Improvement; Management Practices and Processes; Partners and Partnerships; Competency and Skills; Framework; Competitive Advantage; Global Strategy; Opportunities; Cost

April 2009
Teaching Note

Ocean Tomo: Building a Market for Intellectual Property (TN)

By: Peter A. Coles and Andrei Hagiu

Teaching Note for [709404]. View Details

Keywords: Management Teams; Intellectual Property; Valuation; Auctions; Globalized Markets and Industries; Resource Allocation; Banking Industry

March 2010 (Revised February 2013)
Case

Baltic Beverages Holding: Competing in a Globalizing World (A)

By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud

The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990. View Details

Keywords: Economics; Globalized Economies and Regions; Government and Politics; Competition; Corporate Strategy; Food and Beverage Industry; Finland; Sweden

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

November 2010 (Revised January 2012)
Case

CHS Inc.: Cooperative Leadership in a Global Food Economy

By: Ray A. Goldberg and Matthew Preble

CHS- the largest farm cooperative in the US- was planning its 2020 vision statement and the role the cooperative should play in the food system. View Details

Keywords: Agribusiness; Global Strategy; Goals and Objectives; Cooperative Ownership; Strategic Planning; Agriculture and Agribusiness Industry; United States

April 2002
Supplement

Space Data Corporation Case Study -- Marketing Video

By: Alan D. MacCormack

Designed for use with Space Data Corp. View Details

Keywords: Technology Industry; United States

July 2005
Teaching Note

Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

By: Geoffrey G. Jones

Teaching Note to (9-804-001). View Details

Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland

June 2003
Teaching Note

Pepcid AC: Racing to the OTC Market (TN)

By: Charles King III, Alvin J. Silk and Ann Leamon

Teaching Note for (9-500-073). View Details

Keywords: Chemical Industry

May 2012 (Revised August 2012)
Case

Apple Inc. in 2012

By: David B. Yoffie and Penelope Rossano

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details

Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry

20 May 2019
News

How Ferdinand Porsche’s Great-Grandson Is Gearing Up to Disrupt The Sports Car Market

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