Food and Beverages - Publications - Faculty & Research

10 Aug 2015
Research & Ideas

New Medical Devices Get To Patients Too Slowly

While the US Food and Drug Administration has chiseled away pharmaceutical review times over the years to speed innovative drugs to market, the opposite seems to have occurred in the agency's approval of... View Details

Keywords: by Michael Blanding; Health; Technology

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

changing. HBS first voted to allow women to attend in 1962, and since then it has been a slow march to not only welcome women, but mothers as well. However, with more and more women moving into the... View Details

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

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Portrait Project

Jennifer Wu

Mom lay on the bathroom floor, her face ashen as she threw up once more. Dad and I hovered over her, fretful and anxious, as we debated calling an ambulance. Thankfully, it turned out to be a bout of View Details

7 PM – 9 PM CDT, 01 May 2015

HBS Chicago Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Chicago. View Details

Web

Global Business Course | HBS Online

change on the competitive landscape. Highlights Absolute Advantage - Static of Production Frontier Water and Food Show Hide Details Concepts Trade Cross Border Investment Immigration Energy View Details

8 PM – 10 PM EDT, 21 Apr 2015

HBS New York Young Alumni Reception

HBS alumni MBA 2010-2014 are invited to an evening of socializing and networking in New York. View Details

10 Mar 2021
News

Action Plan: Brewing Awareness

at the bars of Harvard Square—and carried that affinity with him to New York, where he took a job in finance at Perella Weinberg. At a Whole Foods located on the first floor of his apartment building, Murad could fill a growler with an... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

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28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A... View Details

Keywords: by Manda Salls

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

it, “The acquisition of Whole Foods by Amazon (which took place after this month’s column was posted) shows that there still are vast opportunities for Amazon to avoid the mechanics of the wheel The wheel begins to turn only when volume... View Details

Keywords: by James Heskett; Retail

7 PM – 9 PM EDT, 25 Mar 2015

HBS Boston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Boston. View Details

6:30 PM – 8:30 PM CDT, 13 Mar 2015

HBS Dallas Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Dallas. View Details

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

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Judges - Alumni

from Harvard Business School. Alejandra is also an angel investor and Shark on Shark Tank Mexico, where she has invested in over 25 startups, primarily in e-commerce and food &... View Details

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On Campus Logistics - Recruiting

the room when you arrive. Interviews: A CPD staff member will meet you outside of your room 10 minutes before your first interview with your interview schedule, applicant materials, and food vouchers. Room... View Details

7 PM – 9 PM PST, 08 Mar 2017
HBS Alumni Events

HBS San Francisco Young Alumni Networking Reception

HBS alumni MBA 2012-2016 are invited to an evening of socializing and networking in San Francisco View Details

7 PM – 9 PM GMT, 15 Apr 2015

HBS London Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in London. View Details

6:30 PM – 8:30 PM CDT, 12 Mar 2015

HBS Houston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Houston. View Details

November 2015 (Revised June 2017)
Case

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details