Publications
Publications
Show Results For
- All HBS Web
(10,672)
- Faculty Publications (2,373)
- August 2007 (Revised June 2010)
- Case
JetBlue Airways: Valentine's Day 2007 (A)
By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
- August 2007
- Column
Pitch Your Offer—and Close the Deal
By: Deepak Malhotra and Max H. Bazerman
The article offers several strategies on how to be a good negotiator and decision maker for business developments. The strategies that are presented were an extract from the book Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the... View Details
- August 2007
- Article
Remedying Education: Evidence from Two Randomized Experiments in India
By: A. Banerjee, Shawn A. Cole, E. Duflo and L. Linden
This paper presents the results of two randomized experiments conducted in schools in urban India. A remedial education program hired young women to teach students lagging behind in basic literacy and numeracy skills. It increased average test scores of all children in... View Details
- July 2007 (Revised April 2008)
- Case
Secom: Managing Information Security in a Risky World
By: F. Warren McFarlan, Robert D. Austin, Junko Usuba and Masako Egawa
Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest security... View Details
- July 2007
- Case
Kroger Union Negotiations 2005
By: Dennis A. Yao and Mary L. Shelman
A stylized version of the negotiations between Kroger Company and its local unions during 2005. Management faces a sequence of individual negotiations with local unions in addition to meeting the new competitive challenges presented by Wal-Mart's expansion in the... View Details
- July 2007 (Revised February 2010)
- Case
Launching Telmore (A)
By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation... View Details
- July 2007 (Revised March 2008)
- Background Note
Staging Two-Sided Platforms
By: Thomas R. Eisenmann and Andrei Hagiu
Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details
- 2007
- Working Paper
Innovation through Global Collaboration: A New Source of Competitive Advantage
By: Alan MacCormack, Theodore Forbath, Peter Brooks and Patrick Kalaher
Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by a centralized and collocated R&D team, are rapidly becoming outdated.... View Details
- 2007
- Case
Sun Power: Focused on the Future of the Solar Power Industry
By: Rebecca Henderson, J. Conkling and R. Nanda
- June 2007 (Revised April 2009)
- Case
Intel 2006: Rising to the Graphics Challenge
By: Willy C. Shih and Elie Ofek
Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
- June 2007 (Revised June 2011)
- Case
TA Energy (Turkey): A Bundle of International Partnerships
By: William R. Kerr, Daniel J. Isenberg and Ant Bozkaya
Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning to their home countries to start businesses with global technologies and partners. Focuses on the partnership tensions between global firms and local... View Details
- June 2007 (Revised January 2008)
- Case
The Vanguard Group, Inc. in 2006 and Target Retirement Funds
By: Luis M. Viceira
The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details
- June 2007 (Revised June 2008)
- Case
GE's Imagination Breakthroughs: The Evo Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
- June 2007 (Revised December 2007)
- Case
AFL-CIO: Office of Investment and Home Depot
By: Rakesh Khurana and James Weber
Describes the AFL-CIO: Office of Investments activities in their campaign to improve governance at Home Depot by calling attention to Home Depot CEO Robert Nardelli's compensation package and the company's poor performance. The AFL-CIO Office of Investments advocates... View Details
- 2007
- Working Paper
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
- 2007
- Working Paper
Investor Sentiment in the Stock Market
By: Malcolm Baker and Jeffrey Wurgler
Real investors and markets are too complicated to be neatly summarized by a few selected biases and trading frictions. The "top down" approach to behavioral finance focuses on the measurement of reduced form, aggregate sentiment and traces its effects to stock returns.... View Details
- June 2007
- Article
Which Levers Boost ROI?
By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
- May 2007 (Revised April 2009)
- Case
Netflix
By: Willy C. Shih, Stephen P. Kaufman and David Spinola
Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details