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  • All HBS Web  (4,465)
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  • All HBS Web  (4,465)
    • People  (32)
    • News  (1,073)
    • Research  (1,823)
    • Events  (23)
    • Multimedia  (122)
  • Faculty Publications  (1,092)
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    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

    Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels & motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil & gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine
    • 2019
    • Book

    The Economic Turn: Recasting Political Economy in Enlightenment Europe

    By: Steven L. Kaplan and Sophus A. Reinert
    The mid-eighteenth century witnessed what might be dubbed an “economic turn” that resolutely changed the trajectory of world history. From the birth of new agricultural practices and the foundation of private societies to the sustained and popular theorization of... View Details
    Keywords: Economic Systems; Trade; History; Markets; Society; France; Europe
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    Kaplan, Steven L., and Sophus A. Reinert, eds. The Economic Turn: Recasting Political Economy in Enlightenment Europe. London: Anthem Press, 2019.
    • Program

    Competing in the Age of AI—Virtual

    will delve into diverse applications of AI, machine learning, predictive modeling, and data science; explore network effects and platform strategies; View Details

      The Messy but Essential Pursuit of Purpose

      Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many... View Details
      • 14 Sep 2021
      • News

      ‘Work from Home’ Defined the Pandemic, but the Future Is ‘Work from Anywhere'

      • 04 Dec 2024
      • News

      Redefining Learning: Celebrating 10 Years of Harvard Business School Online

      • October 2022 (Revised January 2025)
      • Case

      Founders First Capital Partners: An Approach to Capital Access Equity

      By: Brian Trelstad, Mel Martin and Amy Klopfenstein
      In June 2021, Kim T. Folsom, the founder and CEO of revenue-based financing firm Founders First Capital Partners (FFCP), must decide whether to issue another loan to OnShore Technology Group, an up-and-coming software validation company. FFCP provided revenue-based... View Details
      Keywords: Finance; Financial Instruments; Financing and Loans; Interest Rates; Investment Return; Revenue; Capital; Financial Services Industry; North and Central America; United States
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      Trelstad, Brian, Mel Martin, and Amy Klopfenstein. "Founders First Capital Partners: An Approach to Capital Access Equity." Harvard Business School Case 323-013, October 2022. (Revised January 2025.)
      • March 2024
      • Article

      The Political Effects of Immigration: Culture or Economics?

      By: Alberto Alesina and Marco Tabellini
      We review the growing literature on the political economy of immigration. First, we discuss the effects of immigration on a wide range of political and social outcomes. The existing evidence suggests that immigrants often, but not always, trigger backlash, increasing... View Details
      Keywords: Political Backlash; Cultural Beliefs; Immigration; Political Elections; Outcome or Result; Social Issues; Perception
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      Alesina, Alberto, and Marco Tabellini. "The Political Effects of Immigration: Culture or Economics?" Journal of Economic Literature 62, no. 1 (March 2024): 5–46.
      • December 2013 (Revised October 2014)
      • Case

      The Munich Oktoberfest: From Local Tradition to Global Capitalism

      By: Juan Alcacer, Christian Bettinger and Andreas Philippi
      Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details
      Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing
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      Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
      • December 2008
      • Article

      Behavioral Frontiers in Choice Modeling

      We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
      Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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      Adamowicz, Wiktor, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas J. Steenburgh, and Joffre Swait. "Behavioral Frontiers in Choice Modeling." Marketing Letters 19, nos. 3/4 (December 2008): 215–219.
      • 2012
      • Article

      A Reduced-Form Approach to Behavioral Public Finance

      By: Sendhil Mullainathan, Joshua Schwartzstein and William Congdon
      Research in behavioral public finance has blossomed in recent years, producing diverse empirical and theoretical insights. This article develops a single framework with which to understand these advances. Rather than drawing out the consequences of specific... View Details
      Keywords: Behavioral Economics; Social Insurance; Externalities; Taxation; Finance; Public Sector
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      Mullainathan, Sendhil, Joshua Schwartzstein, and William Congdon. "A Reduced-Form Approach to Behavioral Public Finance." Annual Review of Economics 4 (2012): 511–540.
      • 01 Aug 2023
      • What Do You Think?

      As Leaders, Why Do We Continue to Reward A, While Hoping for B?

      column How Are Middle Managers Falling Down Most Often on Employee Inclusion? Middle managers are not devoting the thought and effort that employee inclusion requires. But who’s responsible, middle managers... View Details
      Keywords: by James Heskett
      • 30 May 2018
      • News

      First “HBS Hacks” Event in San Francisco

      • Video

      Immerse Yourself in Real-World Learning at HBS Online

      • 2011
      • Chapter

      Consumers' Relationships with Brands

      By: Susan Fournier and Jill Avery
      This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
      • 2008
      • Book

      Greater Good: How Good Marketing Makes for Better Democracy

      By: John A. Quelch and Katherine E. Jocz
      Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
      Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare
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      Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008.
      • February 2003 (Revised May 2004)
      • Case

      ENSR International

      What is the best way to "sell" consulting services? Should the firm focus on key accounts? Should it have dedicated salespeople? How should the firm account for "selling" activities in its compensation plan? ENSR is an environmental consulting firm located in Westford,... View Details
      Keywords: Sales; Consulting Industry; Massachusetts
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      Godes, David B. "ENSR International." Harvard Business School Case 503-075, February 2003. (Revised May 2004.)
      • TeachingInterests

      Investment Management Workshop

      By: Luis M. Viceira
      Investing and Strategic Decision-Making for Principals, Portfolio Managers, and Executives of Asset Management Firms

      For nearly 50 years, the Investment Management Workshop (IMW) has convened the world's top principals, portfolio managers, and... View Details
      • 29 Oct 2020
      • News

      The Search for Racial Equity

      • 2001
      • Article

      From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

      By: T. R. Kurtzberg and T. M. Amabile
      Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
      Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
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      Kurtzberg, T. R., and T. M. Amabile. "From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity." Special Issue on Commemorating Guilford's 1950 Presidential Address Creativity Research Journal 13, nos. 3/4 (2001).
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