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  • March 2009 (Revised September 2013)
  • Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
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Piskorski, Mikolaj Jan, David Chen, and Aaron Smith. "Yelp." Harvard Business School Case 709-412, March 2009. (Revised September 2013.)
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

  Working PapersNone this week.   Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative... View Details
Keywords: Martha Lagace
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
  • 01 Oct 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

address plastic waste, conserve water resources and more. As more companies develop their climate strategies and implement projects, the question is not “will there be a job in climate for me” but “is this the climate job I find... View Details
Keywords: Energy / Cleantech
  • Web

Courses by Faculty Unit - Course Catalog

Strategy for Entrepreneurs (also listed under Strategy) Rembrand Koning Spring 2026 Q3Q4 3.0 Systems for Scaling Ventures (SSV) (also listed under Accounting & Management) Tatiana Sandino Spring 2026 Q3Q4 3.0 Tough Tech Ventures Joshua... View Details
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 16 Dec 2020
  • News

A Creator in the Era of Disruption

And today Aldi is CEO of Gopay, which is Gojek’s all-encompassing fintech solution, offers everything from a Paypal-like digital wallet, a Square-like digital online payment platform, and even consumer... View Details
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

problems." Nevertheless, there was enthusiasm for disclosure, perhaps using a system of disclosing "pay bands" within which holders of specific jobs are compensated. Pete described a specific example this way. "Back in the 90's View Details
Keywords: by James Heskett
  • 23 Apr 2018
  • News

Sowing the Seeds of Leadership

competitive development of firms in 10 Latin American countries. After earning his degree and returning to INCAE, Condo taught competition and strategy while becoming involved in, and eventually leading, the school’s Latin American Center... View Details
Keywords: Deborah Blagg
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • 28 Oct 2014
  • First Look

First Look: October 28

'Short Termism' & the Puzzle of Only Occasional Disaster By: Rahmandad, Hazhir, Nelson P. Repenning, and Rebecca Henderson Abstract—Much recent work in strategy and popular discussion suggests that an excessive focus on "managing... View Details
Keywords: Carmen Nobel
  • 16 Nov 2021
  • News

Getting Back Together for Global Networking Night; Healthcare Conference Draws New Interest

Plan, Drake is leading a comprehensive strategy for inclusive excellence throughout the HBS community of faculty, staff, students, alumni, and other constituents. Organized by HBSAAA copresidents Sara Clarke (MBA 1997) and Lewis Long (MBA... View Details
Keywords: Margie Kelley
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Once Google... View Details
Keywords: Dina Gerdeman
  • 07 Jun 2016
  • First Look

June 7, 2016

we review the goals of each cancer provision of the ACA and discuss the effects each has had to date. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51115 Notes on Developing a Strategy and Designing a Company: Vol. 1—A... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2019
  • News

Alumni and Faculty Books for December 2019

Self-published The Speculator’s Mosaic is a speculative investment book that details the hard-earned wisdom accumulated during five decades of speculation and portfolio management. Culled from a lifetime of successes—and failures—the book offers a detailed suite of... View Details
  • 06 Dec 2021
  • News

What's the Word?

a big question.” The impact of this looming post-cookie reality is significant, says Sunil Gupta, the Edward W. Carter Professor of Business Administration and co-chair of the Executive Education program on Driving Digital Strategy. “With... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

exposed me to so many fascinating, smart, kind, humble, incredible people with so many different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic... View Details
Keywords: Consumer Products / Retail
  • May 2008 (Revised March 2010)
  • Supplement

Palm (D): Epilogue as of 2008

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
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Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (D): Epilogue as of 2008." Harvard Business School Supplement 708-517, May 2008. (Revised March 2010.)
  • 01 Dec 2019
  • News

Accelerating a Gas-on-demand Startup

customer delivered pizzas. “If you can save me 20 minutes,” he told Frist, “you are saving me money.” Yoshi estimates that it can return 30 hours a year to the average car owner. Today, president and COO Frist, who splits his time between offices in San Francisco and... View Details
Keywords: April White; startups; on-demand economy; entrepreneurship; Personal Services
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