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- All HBS Web
(2,486)
- People (2)
- News (547)
- Research (1,700)
- Events (3)
- Multimedia (9)
- Faculty Publications (945)
- 01 Sep 2004
- News
Steve Barger (MBA 1974)
world was so different then — no cell phones, software, biotech, or espresso. It’s sure to change as much for today’s graduates, with opportunities to create products and services not yet imagined. When I graduated I took a job consulting... View Details
- 01 Jun 1998
- News
Diversity and Community
imperative. (photograph by Jamie Tanaka) "At IBM," Gerstner said at the ceremony, "we're diverse by design, not mandate. With customers in more than 160 countries, our workforce has to reflect the rich array of cultures, perspectives, and... View Details
Keywords: Garry Emmons
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
the head, and whose leadership style springs from their fundamental character and values. George discusses his new book True North, co-written with Peter Sims. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple's iTunes music download View Details
Keywords: by Sean Silverthorne
- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
- 01 Mar 2009
- News
Faculty Research Online
Michael Norton explores the common occurrence of “conversational blindness.” See http://hbswk.hbs.edu/item/6066.html. Thinking Twice about Supply-Chain Layoffs Cutting the wrong employees can be counterproductive for retailers, new research from Assistant Professor... View Details
- 01 Dec 2022
- News
Flying High
(debt and equity) to $104.5 million. “We’ve demonstrated substantial success both in the United States and Europe,” observes Pelet. “Now we need to double down and expand further in those markets.” As Aero does that, attention to customer... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details
- Web
Teaching Support for HBS Faculty | Baker Library
environment. We assist with integrating resources and research skill development into the curriculum to achieve teaching objectives and enhance student learning. We support faculty teaching groups with case/exhibit updates for classroom use. We also deliver in-class... View Details
- 01 Mar 2008
- News
HBS Records an “Excellent” Year
Publishing (HBSP) together contributed more than half of the School’s revenue growth. Executive Education revenue increased by $10 million, reflecting a positive market response to the newly launched Comprehensive Leadership Programs and expanded offerings in View Details
LeRoy A. Petersen
customers and on building high quality products that came with a guarantee of equally high quality service and repair operations. He also expanded the firm internationally, acquiring stakes in other... View Details
Keywords: Fabricated Goods
- 08 Dec 2015
- First Look
December 8, 2015
and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe View Details
Keywords: Sean Silverthorne
- 01 Sep 2024
- News
Next Level
in a kind of arms race to change that homogeneity within the companies, to better match the customer base, says HBS professor Frances Frei. That’s partly out of financial necessity. More diverse teams tend to produce products that appeal... View Details
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more accurately and even create new products... View Details
Keywords: Elaine Gottlieb
- 01 Jun 2017
- News
Case Study: Something New
sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200. In the first two months that it was open for business, Anomalie... View Details
Keywords: April White
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do... View Details
- 01 Jun 2004
- News
Luxe Redux
Thomas Pink are assured of something else, Tranthi notes: “I’m going to wear this shirt, and it’s going to make me feel great. That’s why luxury brands command a premium — it’s an emotional buy.” Needless to say, customer View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provider—a comparatively costless and therefore puzzlingly rare decision that could supply redundancy and resilience in the event of an attack or service outage affecting one provider. Download working paper:... View Details
Keywords: Sean Silverthorne
- 26 Nov 2019
- News
Fintech, Small Business & the American Dream
customer bases and a low cost of capital. In 2016, the landscape shifted even further when major platform players such as Amazon, PayPal, and Square entered the space. In spite of these disruptions, Mills says that one can’t discount the... View Details
- Portrait Project
Sarah Mullen
I plan to CREATE... a successful business that provides a valuable service to my customers – where I can see the fulfillment and satisfaction on their faces and know that the outcome has somehow improved... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write Christensen and coauthors Michael... View Details