Consumer Demand - Publications - Faculty & Research

30 Aug 2016
First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details

Keywords: Carmen Nobel

07 Sep 2011
First Look

First Look: Sept. 7

hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt and non-bank debt (public bonds)... View Details

Keywords: Sean Silverthorne

29 Oct 2013
First Look

First Look: October 29

negotiators thrive in the face of chaos and uncertainty. They don't trap themselves with rigid plans. Instead they understand negotiation as a process of exploration that demands ongoing learning, adapting, and influencing. Their agility... View Details

Keywords: Sean Silverthorne

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities. I felt that product design and pricing were important determinants of success. It was a function that... View Details

Keywords: All Industries

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities.... View Details

May 2004
Background Note

56K Modem Battle

By: David B. Yoffie and Deborah Freier

Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details

Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois

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28 Jun 2016
First Look

June 28, 2016

"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination... View Details

Keywords: Sean Silverthorne

05 Dec 2016
News

The Dragon’s Tale

demands of increasingly sophisticated Chinese consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to... View Details

Keywords: Deborah Blagg

21 Nov 2017
News

Alumni Peer into the Future of Energy

you have a massive production of lithium-ion batteries––that’s the technology of choice today––which brings scale costs way down. So, as EVs grow, that’s going to drive down lithium-ion prices. “You’re going to have a huge demand for... View Details

Keywords: Margie Kelley; solar power; wind power

20 Mar 2012
First Look

First Look: March 20

consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental changes, the political authorities of capitalism had to... View Details

Keywords: Sean Silverthorne

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the... View Details

Keywords: by Paul Guttry; Health; Education

21 Dec 2022
Blog Post

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy

The results showed that this first-ever electric vehicle (EV) to support the New England electric grid earned more than $4,200 by participating in a utility demand response program. In August, Revel, an electric mobility and... View Details

13 Oct 2010
First Look

First Look: October 13, 2010

http://hbr.org/2010/10/the-power-of-alumni-networks/ar/1 Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets? Authors:Shawn A.Cole, Thomas Sampson, and Bilal Zia Publication:Journal of Finance (forthcoming)... View Details

Keywords: Sean Silverthorne

22 Jun 2021
Blog Post

Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights

compared to 60% of Americans overall and 53% of senior citizens. Millennials are now the largest group in the U.S. workforce and are essential to recruitment, brand, and consumer strategies. The public opinion shift they are driving has a... View Details

Keywords: All Industries

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

predictions, some in the business community are optimistic. In a second panel, Professor Alvarez moderated a discussion that focused on the current snapshot of how the business community is dealing with the demands of climate change,... View Details

Keywords: Agriculture

2003
Working Paper

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

Keywords: Business Model; Competition; Open Source Distribution; Balance and Stability; Applications and Software; Network Effects; Duopoly and Oligopoly

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20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

impact of the economics have really changed the nature of competition. Not only did others start to emulate this model, but more visible models of different ways to do things in the supply chain have also emerged. Consumer behavior.... View Details

Keywords: by Staff

03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details

Keywords: Sean Silverthorne

March 2006 (Revised December 2009)
Compilation

Skype

By: Peter A. Coles and Thomas R. Eisenmann

Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details

Keywords: Mergers and Acquisitions; Business Model; Communication Technology; Growth and Development Strategy; Network Effects; Competitive Strategy; Internet and the Web; Information Infrastructure; Telecommunications Industry

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