Publications

Publications

Filter Results: (7,359) Arrow Down
Filter Results: (7,359) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 82 of 7,359 Results →
  • October 1988 (Revised October 1989)
  • Background Note

Aspects of Marketing Organization: An Introduction

By: Frank V. Cespedes
Discusses the typical strengths, vulnerabilities, and key management skills associated with three common forms of marketing organization: a product-focused organization, a market-focused organization, and a functionally-focused organization. It considers how the nature... View Details
Keywords: Marketing Strategy
Related
  • October 1986 (Revised November 2003)
  • Case

Pinnacle Mutual Life Insurance Company

By: William J. Bruns Jr.
Pinnacle Mutual is one of the largest mutual life insurance companies in the world. Offering a full range of financial services, it competes with a broad group of financial service providers. In an effort to compete more effectively, Pinnacle adopted GAAP accounting... View Details
Keywords: Accounting; Competitive Strategy; Financial Services Industry; Insurance Industry
Related
  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
Related
  • April 2019 (Revised June 2019)
  • Case

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

By: Tsedal Neeley, JT Keller and James Barnett
Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details
Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation
Related

    Marlous van Waijenburg

    Marlous van Waijenburg is an Assistant Professor in the Business, Government, and International Economy Unit at Harvard Business School. She teaches in the MBA required curriculum.

    Professor van Waijenburg’s main... View Details

    • 20 Sep 2021
    • News

    Why Everybody’s Hiring but Nobody’s Getting Hired

    • April 1991 (Revised August 1995)
    • Supplement

    Cat Fight in the Pet Food Industry (B)

    By: David J. Collis
    Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details
    Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry
    Related
    • April 1989 (Revised January 1994)
    • Case

    Novo Industri

    By: Michael E. Porter and Michael J. Enright
    Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
    Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
    Related
    • 14 Oct 2020
    • Blog Post

    Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

    lending encouragement to his colleague, and some friendly pressure to get his application in. From HBS, Tingle was looking to gain skills and experience he could take back with... View Details
    • 19 Dec 2005
    • Research & Ideas

    Public Education Goes to School

    Can the art and science of management help public schools improve student performance? In the fall of 2001, faculty and staff from the Harvard Business School (HBS) and the... View Details
    Keywords: by Mallory Stark; Education
    • Article

    Trust: The Foundation of Leadership

    By: Frances Frei and Anne Morriss
    The authors contend that if leadership is about empowering others, in your presence and your absence, then trust is the emotional framework that allows that service to be freely exchanged. Based on their experiences advising individuals and organizations, their basic... View Details
    Keywords: Trustworthiness; Authenticity; Empathy; Trust; Leadership; Competency and Skills; Behavior
    Related
    • May 1994 (Revised October 1994)
    • Case

    Motorola: Institutionalizing Corporate Initiatives

    By: Shoshana Zuboff and Janis Lee Gogan
    Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details
    Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry
    Related
    • 06 Apr 2023
    • Blog Post

    Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program

    that my skill set was not aligned with the demands of business school, let alone a highly-acclaimed institution like Harvard. My undergraduate experience was predominantly made up of developing in-depth technical View Details
    • July 2014 (Revised August 2014)
    • Case

    AmazonFresh: Rekindling the Online Grocery Market

    By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
    More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
    Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
    Related
    • 29 Nov 2014
    • News

    How the Internet is giving Small Business Saturday an edge

    • June 2015 (Revised January 2017)
    • Case

    Accor: Strengthening the Brand with Digital Marketing

    By: Jill Avery, Chekitan S. Dev and Peter O'Connor
    Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
    Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
    Related
    • 10 Sep 2024
    • Blog Post

    Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

    determinants of success. It was a function that provided the opportunity to be involved in the whole marketing process. To build my management skills and set myself on a path toward executive-level... View Details
    • 04 Oct 2021
    • News

    Ambitious? Learn What Companies Actually Want in a CEO

    • Teaching Interest

    Exec Ed: Real Estate Management Program: Finance, Design, Leadership

    By: John D. Macomber
    The Real Estate Management Program brings industry leaders and real estate practitioners together to explore real-world scenarios, best practices, and effective management techniques for competing successfully in today's dynamic global markets. View Details
    • October 2004 (Revised July 2010)
    • Case

    Product Team Cialis: Getting Ready to Market

    By: Elie Ofek
    Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
    Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
    Related