Communities - Publications - Faculty & Research

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

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30 Nov 2014
News

Even Among Harvard Graduates, Women Fall Short of Their Work Expectations

12 Jun 2014
News

This Experiment Shows Why Shaking Hands Is So Crucial To Winning Negotiations

16 Apr 2013
News

Harvard Business School gets in touch with its first women students who enrolled in the MBA programme 50 years ago

21 May 2020
News

How To Build An Inclusive Virtual Culture With These 4 Effective Strategies

23 May 2022
Video

Getting to Know 2022 Class Day Student Speaker Peter Kiernan

23 Mar 2022
Video

Managing Through Crisis with Sandra Sucher

21 May 2025
Video

Getting to Know 2025 Class Day Student Speaker Chris Hood

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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August 1991
Case

Momenta Corp. (A)

Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching... View Details

Keywords: Organizational Culture; Business Startups

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15 Nov 2021
News

Putting Your Corporate Purpose to Work

Clubs

Food and Agriculture Club

Keywords: Agribusiness; Manufacturing

Clubs

Tech Club

Keywords: Entertainment / Media / Sports; Technology; Entrepreneurship

14 Jan 2020
Video

What You'll Learn in Courageous Leadership

03 Oct 2017
Working Paper Summaries

When Exit is an Option: Effects of Indiscriminate Violence on Attitudes Among Syrian Refugees in Turkey

Keywords: by Kristin Fabbe, Chad Hazlett, and Tolga Sinmazdemir

January 2010 (Revised November 2017)
Background Note

GUIDES: Insight through Indicators

By: Matthew Weinzierl, Jonathan Schlefer and Ann Cullen

GUIDES is an easily remembered framework that can help the business leader and student to confidently and quickly identify, organize, and interpret a country's key economic indicators. Alternatively, it can help them to evaluate third-party analyses and to compare such... View Details

Keywords: Economy; Macroeconomics; Framework; Country; Analysis; Performance Evaluation

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September 1999 (Revised June 2001)
Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter

eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry

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