Publications

August 2016 (Revised August 2017)
Case

AnswerDash (Abridged)

By: Elie Ofek and Jeffrey D. Shulman

It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

June 2016 (Revised August 2017)
Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman

It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

01 Dec 2017
News

Alumni and Faculty Books for December 2017

book based on their expertise. Les chantiers de ma vie by Claude Lefebvre (OPM 10, 1985) with Hélène-Andrée Bizier (Cyfbel) An autobiography of an engineer and entrepreneur from Québec. Design Thinking for the Greater Good: View Details

10 Feb 2016
HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

June 2024
Teaching Note

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort

Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details

01 Jan 1986
Conference Presentation

Idea Generation and Issue Analysis in Organization Planning

By: L. M. Applegate, J. Nunamaker and B. R. Konsynski

Keywords: Planning; Innovation and Invention

August 2011 (Revised July 2014)
Case

Amil and the Health Care System in Brazil

By: Regina E. Herzlinger and Ricardo Reisen de Pinho

Dr. Edson Bueno created Amil, Brazil's largest health insurer. Unlike many others, it is vertically integrated. Dr. Bueno has two opportunities for growth. Which, if any, should he pursue? View Details

Keywords: Health Care and Treatment; Innovation and Invention; Opportunities; Insurance; Vertical Integration; Insurance Industry; Brazil

December 2014 (Revised February 2017)
Case

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details

Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States

July 2012 (Revised April 2014)
Case

Research In Motion: The Mobile OS Platform War

By: Alan MacCormack, Brian Dunn and Chris F. Kemerer

The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details

Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States

26 Mar 2014
News

Revisiting how Christensen’s “disruption innovation” in healthcare means decentralization

07 Apr 2016
Working Paper Summaries

Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry

Keywords: by Lingling Zhang and Doug J. Chung; Retail

April 2019
Article

Incentives for Public Goods Inside Organizations: Field Experimental Evidence

By: Andrea Blasco, Olivia S. Jung, Karim R. Lakhani and Michael Menietti

Understanding why employees go the extra mile at work is a key problem for many organizations. We conduct a field experiment at a medical organization to study motivations for employees to submit project proposals for organizational improvement. In total, we analyze... View Details

Keywords: Field Experiment; Innovation; Contest; Incentives; Free-rider Problem; Healthcare Organizations; Employees; Motivation and Incentives; Innovation and Invention; Organizations; Performance Improvement; Perspective

Find at Harvard

2010
Working Paper

Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen and Kari Granger

This presentation is based on our research program over the last seven years in which our objective has been to rigorously distinguish leader and leadership and to create a technology for providing access to being a leader and exercising leadership effectively (in... View Details

Keywords: Curriculum and Courses; Innovation and Invention; Leadership Development; Goals and Objectives; Research and Development; Attitudes; Perception; Technology; United States

SSRN

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

new working paper, Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life, Luca and three collaborators argue... View Details

Keywords: by Michael Blanding; Consumer Products

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

01 Jun 2016
News

Alumni and Faculty Books for June 2016

innovation that calls for “big teaming”: intense collaboration between professions and industries with completely different mindsets. To explore the kind of leadership required... View Details

May 2022
Case

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Stefani Ruper

Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details

Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation