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  • All HBS Web  (11,354)
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  • December 2011 (Revised November 2012)
  • Case

Sustainable Tea at Unilever

By: Rebecca M. Henderson and Frederik Nellemann
Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
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Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Editor's note: Think money can't buy happiness? Behavioral economists Elizabeth Dunn and Michael Norton beg to differ. It actually can, they say—but only if we spend it the right way. In their book released this week, Happy Money: The Science View Details
Keywords: Re: Michael I. Norton
  • 01 Aug 2001
  • News

HBS Alumni Association Board of Directors: President's Report

Transitioning Students into Alumni Ted Fischer (71st PMD) galvanized his committee to focus on improving students' understanding of the resources available to them as alumni as well as the School's financial View Details
Keywords: John Hoffman
  • Web

The Art of American Advertising: 1865 - 1910

cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for... View Details
  • 01 Oct 2000
  • News

HBS Alumni Association Board of Directors: President's Report

offered in conjunction with this month's reunions: Transitions and Transformation and Strengthening Your Role as a Nonprofit Board Leader. These were tailored specifically to the needs of alumni. In... View Details
  • 01 Oct 1996
  • News

"Service-Profit Chain" Links Members of Service Management Unit

confronting." Adds Schlesinger, who says he was not surprised when more than six hundred students signed up to take the course this fall, "The service sector is the only part of our economy that is growing. Students realize they View Details
Keywords: Susan Young
  • 2015
  • Book

How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network

By: Shane Greenstein
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details
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Greenstein, Shane. How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network. Princeton University Press, 2015.
  • 12 Oct 2016
  • Research & Ideas

Break the Rules of How Business is Done

Taking a risk by breaking with standard operating procedure can make your company more innovative. Credit: maxsattana In addition to creating a new company that is disrupting the status quo, many founders are also challenging the old norms View Details
Keywords: by Julia B. Austin
  • 12 Jan 2004
  • What Do You Think?

How Should We Think About the Exportation of Jobs?

in markets for labor fueled by dramatic improvements in communication. Those with a global, macro economic view tended to regard these developments as long overdue. Those concerned about the psychological and social impact of job... View Details
Keywords: by James Heskett
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

Deviating from an organization’s prescribed task schedule tends to erode productivity, even among the most experienced workers, according to new research from María R. Ibáñez, Jonathan R. Clark, Robert S. Huckman, and Bradley R. Staats. People Have an Irrational View Details
Keywords: by Sean Silverthorne
  • 23 Aug 2019
  • Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

practices and calling on businesses to join 1% for the planet, the fair trade movement and to become a B Corp. I am immensely grateful to have had the opportunity to be at the forefront of innovation and much View Details
Keywords: Technology; Consumer Products / Retail
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

behavior, according to by Francesca Gino and colleagues. The good news: businesses can do something about it. Need to Solve a Problem? Take a Break From Collaborating (34,516) Organizations spend a lot of... View Details
  • 01 Feb 2000
  • News

HBS Alumni Association Board of Directors: President's Report

Alumni have long been asking for an opportunity to extend their educational experience. In response, the School has developed two programs to meet the needs of alumni at specific times in their career cycle:... View Details
Keywords: Edmund A. Hajim (MBA '64)
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

working on NLNS for more than three months after the contest," he adds, noting that he'd already accepted an offer from McKinsey. Yet the team received overwhelmingly positive verbal feedback from some judges and offers of funding. "We... View Details
Keywords: by Julia Hanna; Education
  • 26 May 2015
  • Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

study participant. "There's a [perception] that there's a tradeoff between serving the needs of the organizations and doing rigorous research," Beshears said. "But the organization you're working with... View Details
Keywords: by Carmen Nobel
  • Web

HBSGrid Terms of Service - Research Computing Services

HBS confidential information with others only for work-related purposes covered by this agreement Properly dispose of confidential information you no longer need to retain Immediately report any loss or... View Details
  • Web

Trade Catalogs - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

Indian art was being reinterpreted and redefined by academics. Entrepreneurs need to recognize that markets are not merely created at the intersection of supply and demand. Rather, markets have cognitive... View Details
Keywords: by Sean Silverthorne
  • 04 Jun 2018
  • Research & Ideas

Think of it as Professors in Cars Having Coffee

Oberholzer-Gee: “One of the fascinating things about newspaper economics is that, if you could magically jump into an all-digital future, you actually don’t need that big of an... View Details
Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
  • 03 Dec 2019
  • News

Two Tales of Connection: Over Meals and Mentoring

Clubs News Clubs News Building Bridges, One Meal at a Time Like most HBS alumni clubs, the HBS Club of Toronto is always on the lookout for new ways to engage its members to connect with each other. So when the club realized about a year... View Details
Keywords: Margie Kelley
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